Tag Archives: celebrity endorsements

ILN Today Post

Celebrity behavior can be difficult to endorse

Marketers and their PR firms typically make sure to include morals and non-disparagement clauses in their celebrity endorsement contracts. Social media has led to an increasing variety of ways celebrity endorsers can commit public acts that may reflect badly on or embarrass a brand. Some recent situations strongly suggest that marketers and their agencies would be wise to review and revise the termination provisions in most celebrity endorsement contracts. More…

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ILN Today Post

Expert Q&A on Recent Attempts to Expand the Right of Publicity

Celebrity endorsements and affiliations can add significant value to advertising campaigns. New marketing and media platforms, including social media, are presenting increased opportunities for these individuals to exploit the value of their identities. To maximize this value, celebrities are seeking expanded control over the unauthorized commercial exploitation of their personas (identities) under state right of publicity laws. Recent lawsuits have highlighted the need for advertisers, agencies and their counsel to better understand and track developments in this evolving area of law. Practical Law Company asked Neal Klausner of Davis & Gilbert LLP to weigh in on the current legal landscape and how best to manage the risks and potential┬áliability arising from right of publicity claims. More…

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