It’s no secret that having an online storefront opens access to an online customer base.
But this (large and constantly growing) online customer base is armed with the power of search engines, forums and price comparison websites, ready to ditch and switch one online retailer for another in an instant for any multitude of reasons.
It follows that any person or business trading online should strive to reduce the multitude of reasons for the ditch and switch to a minimum.
Know-how is key here. More…