Recently, when I was seeking out Ask Friday! questions, Cordell Parvin suggested that I answer the question of “What would you recommend busy lawyers be reading on business development and what will they get from it?”
Nothing immediately popped into my mind, and Cordell was nice enough to share his list with me, as well as what’s on his Kindle. Then, coincidentally, the same question appeared on the Legal Marketing Association’s listserv. Those who responded were gracious enough to be included in my post, so without further ado, here is the recommended reading straight from legal marketers and business development coaches!