In less than a week, it will be September 1st. I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans with a fresh set of eyes.
I want you to consider these last four months of 2014 as the “end zone” for your business development efforts this year. Yes, business development is an ongoing effort, and it doesn’t end simply because the calendar year wraps up. But I’ve found that when I have ongoing projects, giving myself firm deadlines to complete them motivates me far more than having some abstract end date.