Tag Archives: branding

What Does it Mean to Develop Your Personal Brand?

Yesterday, I had the pleasure of participating in the inaugural New York City event for She Breaks the Law, a network of women leaders founded by Priya Lele, Christie Guimond and Nicky Leijtens. The group brings together women in the legal industry who are “breaking the mould and challenging the norm in the world of law. Our members come from a wide range of backgrounds and disciplines, from female founders of disruptive start-ups to general counsel to innovation leaders in traditional law firms. They all have one thing in common: they are leading the change in the way that legal services are delivered.” Over the past two months since the soft launch, the group has grown to over 1,000 members, and officially launched with their London event last week.

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Nothing beats a good TM LWYR – Nike’s questionable LDNR campaign

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A July 2018 decision of the UK Intellectual Property Enterprise Court (IPEC) appears to have put paid to Nike’s recent “Nothing beats a Londoner” ad campaign. The case highlights, with hindsight, a perhaps regrettable commercial/legal decision by the sports giant, whilst also demonstrating the usefulness of the IPEC as a means of speedy and effective redress in David vs Goliath disputes.

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Rainmaking Recommendation from Jaimie Field: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)

 

 

 

 

 

 

 

 

 

 

 

Today, we’re bringing you a guest post from rainmaking trainer and expert, Jaimie Field, who continues her series on branding with the benefits of creating your legal brand.

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Rainmaking Recommendation from Jaimie Field: What Goes Into Creating Your Personal Brand? (Branding Series part 2)

 

 

 

 

 

 

 

 

 

 

 

Following up on part one of her series on branding, rainmaking expert and coach, Jaimie Field, is bringing us part two today, on what goes into creating your personal brand.

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ILN Today Post

Eeny, meeny, miny, moe…Selecting a brand for your new company or new product

When developing a new brand for your business, it’s not as easy as coming up with a clever and catchy name. Rather, you need to consider conducting additional research into the new brand before investing substantial time and energy into its marketing.

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Rainmaking Recommendation from Jaimie Field: The Personal Legal Brand Series

Kicking off our 2018, Rainmaking expert and coach, Jaimie Field is bringing us a brand new series on personal branding!

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Can Trademarks Related to Cannabis be Protected?

Suppose that you want to federally register a trademark that identifies a source of goods or services related to your cannabis business.  What if the trademark covers merchandise indirectly related to cannabis or products directly related to the use of cannabis?  Should you attempt to register your trademark with the U.S. Patent and Trademark Office?  Can you obtain a registration from the U.S. Patent and Trademark Office?  The answer is it depends on the cannabis related goods and services.

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Trump’s Branding Problem

Donald Trump came to the White House with the lowest approval rating ever for an incoming president. From a branding perspective, things have not been getting better. On the 144th day of his presidency, Trump hit a 60% disapproval rating, giving him the dubious distinction of being the fastest to ever reach that mark (beating George H.W. Bush, who took 1,290 days to get there).

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Nuthin’ but a Leaf Thang – Toronto Maple Leafs take issue with Snoop Dogg’s trade-mark application for LEAFS BY SNOOP Logo

photo-1445445342298-0b6cc73cba63Maple Leaf Sports & Entertainment Partnership (“MLSE”), the parent company of the National Hockey League’s Toronto Maple Leafs, has requested an extension of time to oppose a U.S. trade-mark application filed by one Calvin Broadus – better known as Snoop Dogg (“Snoop”) – for a logo featuring the words LEAFS BY SNOOP on a leaf-shaped background.

MLSE is the owner of numerous trade-mark applications and registrations in Canada and the U.S. for different iterations of the Toronto Maple Leafs logo, for use with a variety of clothing and souvenir related goods.

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ILN Today Post

For Alcohol Brands, New Is Not Always Better

In 2015, a contentious “new” alcohol product — Palcohol “powdered alcohol” — was, somewhat surprisingly, approved for labelling and sale by the U.S. Alcohol and Tobacco Tax and Trade Bureau, setting off a chain reaction among the states to counteract the TTB’s approval. From March to December, nearly a hundred bills to ban this type of product were introduced in over 40 states, the District of Columbia, and Puerto Rico, a reminder to the industry that states still hold much power when it comes to alcoholic beverages.

However, in today’s “disruption” economy, the state’s absolute power to control industry practices is increasingly being questioned, a recent example being a challenge by an operator of retailer digital advertising display units to a California law that purportedly prohibited alcoholic beverage suppliers from buying space on those units because a percentage of the ad buy revenue necessarily flowed to the retailers.

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