Tag Archives: brand owners

In a much anticipated judgment, the European Court of Justice of the European Union (ECJ) has determined that EU competition law does not prevent luxury brands imposing restrictions on the use by distributors of third party e-commerce platforms. The judgment confirms the opinion expressed by the Advocate General to the court (see https://www.fladgate.com/2017/08/eu-general-court-opinion-delivers-boost-brands-selling-online/) that such restrictions can be permitted where they are necessary to preserve brand image.

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