Tag Archives: blogging

February 25, 2019

Happy 10th Blogiversary to Zen & the Art of Legal Networking!

By Lindsay Griffiths of International Lawyers Network

It’s a bit hard to believe it, but I’ve been blogging here at Zen for 10 years. A LOT has changed in the legal industry in ten years, and yet, in many ways, a lot is still the same. If you’d have asked me a decade ago if I still planned to be blogging and sharing my thoughts on the industry in 2019, I’m not sure that I would have said yes. But I’m honored to be a part of this community that allows me to grow, innovate, brainstorm ideas, and develop my own role. And it’s only fitting that ten years into blogging (14 years into my role with the ILN) sees me transitioning into my next exciting challenge – as our Executive Director retires at the end of this year, I’ll be taking over his position, and having the opportunity to share more with you some of the unique opportunities that come along with leading a global organization in the changing legal profession.

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August 18, 2015

Two Ways to Stop Your Headlines From Sending You Running for Cover

By Lindsay Griffiths of ILN

twofortue Headlines.

If you’re a writer, you need them. But they can often be the bane of our existence. Especially in the legal industry, where we’re trying to balance the technical aspects of legal writing with attention-grabbing catchphrases that can sound a bit trite and silly.

And you want to do all of that in 120 characters or less, so that you can easily share that, plus a link to your content, on all social sites.

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August 11, 2015

Two More Ways to MacGyver Your Content Marketing

By Lindsay Griffiths of ILN

twofortue Recently, we discussed two ways that you could become the MacGyver of content marketing – using great visuals and writing excellent content. I want to continue breaking down Neil Patel’s article this week, to discuss two more ways to “MacGyver” your content – in case you’re still wondering what I mean by that, I’ll reference the Urban Dictionary’s definition:

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July 21, 2015

The Two Biggest Content Marketing Blunders Lawyers Make

By Lindsay Griffiths

twofortue Nobody handles content marketing perfectly.

It’s not an exact science, and for the most part, it’s an ever-adapting process that we are constantly refining based on our current goals and audience needs.

But there are a couple of areas where lawyers and law firms go astray with content marketing, and that’s what we’re going to talk about in today’s Two for Tuesdays post.

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June 30, 2015

Two for Tuesdays: How to Make Your Content as Fierce as Beyonce

By Lindsay Griffiths

twofortue Here’s a scary thought – earlier today, a blog post caught my eye, talking about the “one content marketing question” we should all be asking ourselves. Remember, when we say “content marketing,” we’re talking about anyone who authors articles, writes a blog, presents at conferences, does informational videos, etc. – basically anyone who produces substantial content that is shared with others.

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August 13, 2014

Wondering Wednesdays: Inspiration for Content

By Lindsay Griffiths of ILN

It’s a Wondering Wednesday today, and our video looks at some of the sources I look to for content inspiration for blog posts and articles.

For me, it all starts with an editorial calendar.

Tip One: Have an editorial calendar

Before putting together the editorial calendar, first look at what you regularly write about now, and identify what you’d like to continue writing about. This is also a good opportunity to identify what you’d like to write more about.

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May 1, 2014

Corporate Journalism is the Future According to Greentarget

By Lindsay Griffiths of ILN

Greentarget, ALM Legal Intelligence, and Zeughauser Group have released the results of their 2014 survey, newly titled “2014 State of Digital & Content Marketing Survey.” The change in title is a great reflection of the change in conversation in the last year, a shift in focus to the discussion around content marketing, and how social tools are used to that end.