Tag Archives: blogging for clients

Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part III

After sharing all of their valuable content with us, Kevin and Lee were happy to answer some questions from the audience.

What’s the correlation of a strong brand with online lead generation? 

Lee clarified the essence of the question as being “how is your brand going to impact your lead generation and online presence?” Kevin said that he wanted to say that larger brands would have more impact, but he wasn’t sure that this was true. He used Coca Cola as an example, saying that if they didn’t form the right strategy online with the people who want to drink Coca Cola, they’re not going to go anywhere. 

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Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part II

On Tuesday, we jumped into the first half of Kevin McKeown and Lee Frederiksen’s webinar on Blogging for Clients. Today, we’re looking at the second half!

Developing your Strategy and Tools

Lee said that when you look at online marketing at a macro level, there’s not one technique that says “this is the one to use.” There are a whole bunch of techniques. So how do these fit together – how do you make sense out of this about what you need to do, and when you need to do it? 

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Blogging for Clients: How Online Relationships Lead to Real-World Clients (A Re-cap) Part I

Recently, I had the chance to sit in on a webinar with Kevin McKeown of LexBlog and Lee Frederiksen of Hinge Marketing, as they discussed the topic of blogging for clients, focusing on how online relationships can lead to real-world clients.

Since this is a meaty topic, I’ll be breaking this up into multiple posts.

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