After sharing all of their valuable content with us, Kevin and Lee were happy to answer some questions from the audience.
What’s the correlation of a strong brand with online lead generation?
Lee clarified the essence of the question as being “how is your brand going to impact your lead generation and online presence?” Kevin said that he wanted to say that larger brands would have more impact, but he wasn’t sure that this was true. He used Coca Cola as an example, saying that if they didn’t form the right strategy online with the people who want to drink Coca Cola, they’re not going to go anywhere.