As mentioned, at BAA I gave a presentation on how disruption is permeating advertising, media, and marketing today. Today I will share with you the second installment of this three-part series…
One of the biggest issues facing advertisers, marketers and agencies today is the concept of “Trust.” Not “Trust” in the context that advertising lawyers usually consider – the truth and falsity of advertising claims. Rather, the issue is “Trust” as it relates to digital media. And this issue relates to brands as well as media buying agencies.