Blog Archives

Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 3): How to Deal with Negative Reviews

In today’s guest post, rainmaking coach and trainer, Jaimie Field, is teaching us how to handle negative reviews – these can and do happen, and how we deal with them can be an opportunity as well as a challenge.

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Better Business Relationships Start with Better Content Marketing

Content marketing is a tool in your arsenal for building effective business relationships.

But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with producing *something* and getting the attention of a client or potential client, because you were the only one writing or talking about it. But today, content is so ubiquitous, that if you’re not standing out, you risk being relegates to background noise. 

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Technology has Changed How We Build Relationships. Lawyers, are you Ready?

We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle behind the standard “word of mouth” reputation.

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Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 2): How to Get More

Following up on part one, in this post, rainmaking trainer and coach, Jaimie Field, discusses how to get more reviews (and since ethics is her thing, you know she’s advocating doing these in an ethical way!). Read on!

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International Lawyers Network Welcomes New Member in India

We’re so pleased to welcome a new member firm into our Network, Ahlawat & Associates, an Indian firm with offices in New Delhi, Mumbai and abroad.

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Corporate Social Responsibility for Law Firms: Understanding the Global Movement

This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts.

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Lawyers: What’s the One Thing that Makes Clients Care About Your Content?

Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.

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Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 1): What’s the difference?

In today’s guest post from Jaimie Field, she’s talking about the difference between reviews and testimonials, as part of a three part series that you’ll definitely want to tune in for.

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Why Does Relationship Marketing Matter to Lawyers?

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of the session was “What is relationship marketing, and where do you start when you want to build your business?”

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Overcoming the Barriers to Collaboration

While being interviewed for a podcast yesterday morning, the host asked me what I saw as the primary trend for the future of law firms. Although my answer is simple, the work behind it is not – collaboration.

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