Blog Archives

November 5, 2019

Lawyers: Can you Build Relationships with Data?

By Lindsay Griffiths of International Lawyers Network

Over the last few years, data has become more and more popular a subject, as we try to quantify everything to do with our businesses. “Please don’t make me try to quantify my relationships TOO!” I can hear you opining. But I promise, the goal is a worthwhile one.

What is always our goal when it comes to any business development or relationship development tactic? Maximizing the benefit and maximizing efficiency, right?

In order to do that, it makes sense to implement the use of data, even in your relationship development activities.

Posted in Zen & the Art of Legal Networking
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September 5, 2019

Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 3): How to Deal with Negative Reviews

By Lindsay Griffiths of International Lawyers Network

In today’s guest post, rainmaking coach and trainer, Jaimie Field, is teaching us how to handle negative reviews – these can and do happen, and how we deal with them can be an opportunity as well as a challenge.

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Posted in Zen & the Art of Legal Networking
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September 4, 2019

Better Business Relationships Start with Better Content Marketing

By Lindsay Griffiths of International Lawyers Network

Content marketing is a tool in your arsenal for building effective business relationships.

But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with producing *something* and getting the attention of a client or potential client, because you were the only one writing or talking about it. But today, content is so ubiquitous, that if you’re not standing out, you risk being relegates to background noise. 

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Posted in Zen & the Art of Legal Networking
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August 28, 2019

Technology has Changed How We Build Relationships. Lawyers, are you Ready?

By Lindsay Griffiths of International Lawyers Network

We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle behind the standard “word of mouth” reputation.

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August 22, 2019

Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 2): How to Get More

By Lindsay Griffiths of International Lawyers Network

Following up on part one, in this post, rainmaking trainer and coach, Jaimie Field, discusses how to get more reviews (and since ethics is her thing, you know she’s advocating doing these in an ethical way!). Read on!

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Posted in Zen & the Art of Legal Networking
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August 21, 2019

International Lawyers Network Welcomes New Member in India

By Lindsay Griffiths of International Lawyers Network

We’re so pleased to welcome a new member firm into our Network, Ahlawat & Associates, an Indian firm with offices in New Delhi, Mumbai and abroad.

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August 20, 2019

Corporate Social Responsibility for Law Firms: Understanding the Global Movement

By Lindsay Griffiths of International Lawyers Network

This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts.

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August 13, 2019

Lawyers: What’s the One Thing that Makes Clients Care About Your Content?

By Lindsay Griffiths of International Lawyers Network

Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.

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August 8, 2019

Rainmaking Recommendation from Jaimie Field: Recommendations, Reviews, and Testimonials (Part 1): What’s the difference?

By Lindsay Griffiths of International Lawyers Network

In today’s guest post from Jaimie Field, she’s talking about the difference between reviews and testimonials, as part of a three part series that you’ll definitely want to tune in for.

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August 6, 2019

Why Does Relationship Marketing Matter to Lawyers?

By Lindsay Griffiths of International Lawyers Network

I recently had the opportunity to participate in a podcast with Deirdre Breakenridge for her Women Worldwide series, discussing how to build unbreakable bonds. One of the questions she asked me to think about in advance of the session was “What is relationship marketing, and where do you start when you want to build your business?”

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