Business Development/Marketing

The Stockdale Paradox and its Pandemic Relevance

If you’ve been hanging around Zen for a while, you may have heard me mention one of my favorite business concepts, the Stockdale Paradox. It’s something that I’ve been thinking a lot about over the last several weeks (I’ll define it in a moment if you’re not familiar with it), because I’ve heard a lot of people saying things along the lines of “if we can just get through the next few months to 2021,” or “I can’t wait for this year to be over!” as if the pandemic or the economic crisis or in the case of the US, our elections, will solve all of the current issues that we’re facing.

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Leadership Excellence in the Time of COVID – the Disney Philosophy we Need

It should come as no surprise that my most sought after post for this year is one about leadership excellence – in a time when many of us are trying to find our way in uncharted waters, seeking advice from someone with a tried and true philosophy can feel comforting and stabilizing.

While it’s no secret that Disney has had their ups and downs this year too (how could they not, being in the tourism industry during such a unique period?), their translatable philosophy still holds a lot of wisdom for the rest of us. I wanted to share some of the highlights with you again, in the context of the current environment. This advice comes from a presentation that Jeff Williford from the Disney Institute gave several years ago, but still holds true today.

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Law Firm ILN-telligence Podcast | Episode 10: Juan Pablo Schwencke | Schwencke & Cia

Juan Pablo Schwencke is the founding partner of Schwencke & Cia, a Chilean law firm and member of the International Lawyers Network. In this episode, Lindsay and JP talk about launching a new firm in the midst of a pandemic, the pressures that a leader faces in the current moment, and why JP asks the members of his firm to give just 15% more. Tune in by clicking below!

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Law Firm ILN-telligence Podcast | Episode 7: Joe Mittag | OMF Otto Mittag & Partner

Joe Mittag is a partner with OMF Otto Mittag & Partner, a law firm in Germany and a member of the International Lawyers Network. In this episode, Lindsay and Joe talk about how Germany’s handling of the pandemic has allowed them to open up after a three-week quarantine, considering clients as part of your firm’s team, and a theme for many of our firms, the importance of communication.

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Law Firm ILN-telligence Podcast | Episode 5: Selena She | Llinks Law Offices

In our fifth episode, I interview Selena She, with Llinks Law Offices in Shanghai, China. Selena and I talk about what it’s like to return to work following a quarantine and some excellent tips for how lawyers can stay busy and promote their practices during lockdown. Listen here!

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Law Firm ILN-telligence Podcast | Episode 4: Pavla Kopeckova Prikrylova | PETERKA & PARTNERS

In our fourth episode of the Law Firm ILN-telligence Podcast, we welcomed Pavla Kopeckova Prikrylova, who is a partner with PETERKA & Partners, a Central and Eastern European Law Firm, as well as the chair of the International Lawyers Network. In this episode, we discussed why it is more essential than ever for lawyers to be true business advisors for their clients, what the rule of law means in a post-Communist country, and the benefits of working for an agile mid-sized firm when facing a pandemic.

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Law Firm ILN-telligence Podcast | Episode 4: Attilio Ferrari | FPB Legal, Milan, Italy

In our third episode of the Law Firm ILN-telligence Podcast, we welcomed Attilio Ferrari, a partner with FPB Legal in Milan, Italy and a member of the International Lawyers Network. In this episode, Attilio and I discussed emphasizing being a trusted partner over business development, the importance of communication, and how no one is really “smart working” at the moment.

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Rainmaking Recommendations: WFH or WFO -It Doesn’t Matter for Rainmaking Purposes

This week’s rainmaking recommendation from expert and trainer, Jaimie Field, reminds us that whether you’re at home or in the office, you need to be working on building a book of business.

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For most of us, we are nine weeks into working from home (WFH).  (Well, not me.  I am 11 years into working from home.)  And once the initial shock and confusion about how to practice law from your basement, dining table, or if lucky, an actual room that you were able to turn into an office, and the technical issues were solved, many attorneys have been able to do their work.

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In the Age of COVID-19, Make Your Content About Building Relationships

It’s week ten of lockdown in my state, and while there are some places that are entering a phased reopening, some countries have extended their border lockdowns and many of the firms I have talked to are planning to continue remote working for a while because it has proven so effective. As a result, we all continue to have to find new ways to network, build relationships, and yes, even in some cases, develop business.

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Law Firm ILN-telligence Podcast | Episode 1: Pal Jalsovszky, Jalsovszky Law Firm | Budapest, Hungary

We’re thrilled to announce that a few weeks ago, we debuted our new podcast, Law Firm ILN-telligence, where we bring you real intelligence from real law firms. The first episode, I interviewed Pal Jalsovszky, the managing partner of Jalsovszky Law Firm in Budapest, Hungary and a member firm of the International Lawyers Network. We talked about the importance of communication during this time of pandemic (both with colleagues and clients), why this is a marathon, and not a sprint, and best practices for managing a law firm in uncertain times.

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