May 8, 2018
“Authenticity” has become a dirty word.
It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”
May 3, 2018
Rainmaking expert and trainer, Jaimie Field, is bringing us the latest in her legal branding series today, with the 8 laws of personal branding.
April 24, 2018
The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right?
April 19, 2018
Today, we’re bringing you a guest post from rainmaking trainer and expert, Jaimie Field, who continues her series on branding with the benefits of creating your legal brand.
April 16, 2018
The ILN is proud to announce our latest firm of the month, SJA Avocats, Geneva, Switzerland!
SJA Avocats was established over 25 years ago. They were among the first firms to practice across cantons, with offices in Geneva as well as Lausanne, covering all the Suisse Romande.
April 12, 2018
Children businessmen are meeting in the office sitting at the computer
Today, I’m bringing you a post from an ILN marketer, Amanda Schneider. Amanda is with ILN member firm Epstein Becker Green, where she is the Chief Marketing Officer. Amanda provides tips on how firms can leverage the multigenerational attorney workforce through involvement in business development initiatives.
April 10, 2018
Today, we’re bringing you a special guest post from the folks at Legal Gateway, who have identified the top eight mistakes that in-house counsel make when implementing legal technology that prevents it from being successful. In-house lawyers: this one’s for you, and for our outside counsel readers, consider sharing this with your clients and discussing their technology needs, solutions, and strategies with them, and how you may be able to partner with them. This was originally published on Plexus.
April 5, 2018
Following up on part one of her series on branding, rainmaking expert and coach, Jaimie Field, is bringing us part two today, on what goes into creating your personal brand.
April 3, 2018
It can seem like the reason that Disney is so successful is truly a dose of magic.
But when you break it down, they have a real formula for excellence – excellence in leadership, creating and sustaining the right culture, and pursuing client satisfaction. All of the pieces of that formula are important, but even after putting them together, what truly makes Disney successful is their ability to bring people back again and again. And to do that, they need connection with their customers, and to empower their customers to tell the stories that make other people want a piece of the Disney experience too.