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The Art of War – Time Tested Corporate Crisis Strategies (Part I)

This week’s article is part 1 of 2 by Scotts Marrs, Managing Partner at Akerman’s Houston office and our first guest columnist, on his experience and advice on corporate crisis strategy. To submit a guest column, please email it to our Marketing Coordinator, Nicole Mailhoit at nmailhoit@levick.com.

COVID. Lingering supply disruptions. Recession. Inflation. Ukraine. Political unrest. Scandals. Governmental investigations. Social media. Climate change. Stock volatility. We have seen an unprecedented wave of corporate crisis. The key to survival may be found in the 2,500-year-old Chinese masterpiece, The Art of War penned by the philosopher and military strategist General Sun Tzu. As Sun Tzu correctly recognized, “a wise leader plans success:” Read more…