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NCAA Takes Aim At Booster-backed “Collectives” and Their NIL Deals

Almost a year since the NCAA revised its guidelines to permit college athletes to exploit and monetize their name, image and likeness (NIL) rights, the collegiate NIL business has grown to almost $500 million. While the revised guidelines have benefited student-athletes considerably, a lack of uniform standards has led to confusion among states, limited oversight and questionable practices.States Wait for NCAA and NCAA Waits for FedsWhen states began passing legislation in 2019 enabling student-athletes to monetize their NIL rights, many delayed implementation with the hope that the NCAA would update its guidance to provide uniform rules. However, following the Supreme Court decision in Alston v. NCAA, concerns about antitrust challenges led the NCAA to implement a limited “interim policy” with little guidance on implementing NIL rules, while calling for Congress to pass federal legislation that would provide comprehensive national guidance. Read more…