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FTC Seeks Public Comment on Updating its Guidance on Preventing Digital Deception

The Federal Trade Commission (FTC) is seeking public comment on proposed revisions to its Guide, entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising” (the Dot Com Disclosure Guides). Last year the FTC announced a new enforcement policy to crack down on illegal dark patterns, such as tricking users, trapping them into signing up for subscription plans or making it impossible to cancel ongoing billing and unauthorized charges. The FTC’s updates to the Dot Com Disclosure Guides are expected to address dark patterns and other deceptive tactics on the Internet. Read more…