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FTC Seeks Public Comment on Proposed Updates to Endorsement Guides

The Federal Trade Commission (FTC) is seeking public comment on proposed updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Endorsement Guides). The FTC proposed a number of revisions. Some of these revisions are simply clarifications of principles embodied in the existing Endorsement Guides or otherwise established in enforcement actions, while others would substantively change the current Endorsement Guides. These new principles are based on increased knowledge of how consumers view endorsements, including endorsements on social media and in online product reviews. Read more…