See You at the #Oscars: Social Media Guidance for Brands and Advertisers

The 2022 awards season is upon us, and the savvy advertiser knows that a variety of intellectual property issues come into play when brands post about awards shows on social media. We all want to root for our favorite actor, film or director — but when do social posts cross the line and turn into legal trouble? Can my brand account show support for a particular nominee or film? Which hashtags can my brand use in posts? Can my brand repost a celebrity meme?

Answers to these questions will depend not only on the rules of the organization that administers the awards show, but also on laws governing trademarks, copyrights and rights of publicity. Read more…