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EU Regulators Rule Ad Tech Industry’s TCF Framework Violates GDPR

The Belgian Data Protection Authority (DPA) has ruled that the Transparency and Consent Framework (TCF) adopted by Europe’s ad tech industry violates the General Data Protection Regulation (GDPR).The decision, announced yesterday, came in response to complaints filed against Interactive Advertising Europe (IAB Europe) by Dr. Johnny Ryan of the Irish Council for Civil Liberties and others asserting that the TCF breached various provisions of the GDPR with respect to the large-scale processing of personal data. IAB Europe represents the digital advertising and marketing industry in Europe. Read more…