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The Top 10 Advertising and Marketing Issues to Watch for in 2022

2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is reviewing various guides, and new enforcement priorities have emerged. We expect that a number of trends will most likely continue — including the popularity of non-fungible tokens (NFTs), sponsorships navigating COVID-related issues, and heightened scrutiny of environmental marketing. Areas of the law governed by a patchwork of state regulations — including name, image and likeness rights, cannabis marketing, and subscription marketing — will be subject to heightened compliance obligations in certain states. We also anticipate that the FTC and state regulators will increase enforcement efforts, including with regard to endorsements, children’s advertising, and supply chain issues. Read more…