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Navigating the NIL landscape may have student-athletes in compliance overload

Part 2 in the series “The Wild West of name, image, and likeness: Be prepared when the dust settles.” 

The long anticipated National Collegiate Athletic Association policy, which allows college athletes to earn money from their name, image and likeness (NIL) went into effect on July 1. As a result of this game-changing policy, college athletes can be paid for the commercial use of their identity in the form of endorsement deals from companies, monetization of their social media presence, earning money through autographed or licensed products like apparel, sports drinks or video games, making personal appearances, and more. Read more…