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SAG-AFTRA Welcomes the Influencer

After spending a decade carving out space in the industry, influencers are now being welcomed into the SAG-AFTRA union, which is recognizing them as a unique class of “multi-talented performers whose performances should be covered by a SAG-AFTRA contract.”

Social media content creators, commonly known as “influencers,” have become increasingly sought after by advertisers looking to tap into the influencer’s internet-based following. While “influencer” is officially an industry recognized job title, membership into the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), the premier labor union for professional performers, had previously been largely unattainable. Desiring traditional labor union protections and health and pension benefits, influencers had taken steps in recent years to unionize themselves. Read more…