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REGULATORS AND BUSINESSES ARE RACING TO FILL THE COLLEGIATE NIL VOID

After years of court challenges and shifting public perceptions, 2021 promises to be a year of fundamental change for collegiate name, image and likeness (NIL) rights. As states continue to implement legislation and the NCAA formulates its own rules for managing NIL rights, multiple bills have been introduced in Congress which would enable student-athletes to exploit their NIL rights. With a potentially lucrative new marketing channel, businesses have already prepared to take advantage. Read more…