We are pleased to announce that our client, Delhi-based self-serve influencer marketing startup, ClanConnect.ai (Irida Interactive Private Limited) has raised INR 5 crore in a seed round led by Venture Catalysts. Ahlawat & Associates acted as the legal counsel for ClanConnect.ai which was led by its Managing Partner Uday Singh Ahlawat, along with Senior Associate Sheena Ogra, Associate Amrita Mehridatta and Company Secretary Shweta Singh.
The funding round was led by Venture Catalysts along with several recognized entrepreneurs, including Samrath Bedi, Managing Director of Forest Essentials; Sandeep Aggarwal of Droom.in; Aakrit Vaish, Co-Founder of Haptik; and Haresh Hingorani, Chief Creative Officer of Redchillies VFX.
Launched by Kunal Kishore Sinha, co-founder of Value 360 Communications; Sagar Pushp, the former head of digital media at Cheil India; and filmmaker Anshai Lal; the tech-enabled platform allows brands in the automobile, fashion, technology food and lifestyle sectors to scale up their influencer marketing by integrating discovery, management, and performance analytics on a single platform. It further empowers small influencers to engage with larger brands, democratizing the process for everyone.