Home > Legal Updates > IS CHANGE FINALLY BRUIN’ OR IS IT A TROJAN HORSE? NCAA TAKES ACTION ON NAME, IMAGE AND LIKENESS RIGHTS

IS CHANGE FINALLY BRUIN’ OR IS IT A TROJAN HORSE? NCAA TAKES ACTION ON NAME, IMAGE AND LIKENESS RIGHTS

In a process that began with lawsuits led by current and former players, including former UCLA forward Ed O’Bannon, the National Collegiate Athletic Association (NCAA) announced on April 29 its recommendations for approving a framework which allows college athletes to earn money from the use of their names, images and/or likenesses from third parties.
This recent round of NCAA activity comes in response to the flurry of states seeking to pass their own versions of California’s Fair Pay to Play Act, which was signed into law in September 2019. For more information on the Fair Pay to Play Act, see our previous alert.
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