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Verbal agreement of use of image cannot have presumed term

The São Paulo Court of Justice condemned a toy maker to pay $ 20,000 in damages for material and moral damages for misusing a young girl’s image of her baby in one of her child’s toy containers.

According to the Rapporteur of the case, even if there was a verbal license for use of image signed between the parties, it could not be assumed that such a contract would have been renewed to the point that it could last for 14 years.

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