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ANCINE POSTPONES REGISTRATION REQUIREMENT FOR ONLINE ADVERTISING FILMS

The National Cinema Agency (ANCINE) published on July 17, 2017 a new Normative Instruction (nº 135/2017), to postpone until October 18, 2017 the entry into force of the provisions of the recent Normative Instruction 134/2017 that Required the registration and consequent collection of CONDECINE for the broadcasting of audiovisual advertising on the Internet.
With this postponement, ANCINE expressed its interest in preparing a Regulatory Impact Analysis focusing on the points of uncertainty raised by the representative entities of the segment, especially related to the exploitation of “live” videos, as well as the production of videos by individuals ( Such as bloggers, youtubers, etc.) without the involvement of producers registered as such in ANCINE. It is expected that these entities will be convened by ANCINE to contribute to the debate on the new rules and so that all points of uncertainty will be duly adjusted until the definitive entry into force of the registration and payment obligations of CONDECINE for audiovisual publicity works in the Internet.