In 2017, we are seeing an explosion of online marketers engaging in cross-device targeting, where data is used to identify users on one device to serve ads to them on a different device. This enables advertisers to pinpoint their consumers as never before. Now, they can capitalize on key moments of a consumer’s purchasing journey to keep the consumer engaged and, more importantly, to piggyback on those purchases. For example, a consumer purchasing a department store dress on her laptop may be seamlessly served an ad for matching shoes on her smartphone only a few minutes later.
By Lindsay Griffiths on Tue, 21 May, 2019
Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Arthur Li of our member firm Lee and Li in Taiwan, China. In one sentence, how would you describe your practice?...… Continue Reading
March 26-29, 2020ILN 32nd Annual Conference hosted by Salloum & Partners L.L.C.
Abu Dhabi, UAE
ILN Membership EventsFebruary 13, 2020Epstein Becker & Green Are Robots Better Than People? The Legal, Business and Societal Impacts of AI & Automation on Recruiting and Hiring New York
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March 11, 2020WorldECR Israel’s export controls: what you need to know Webinar
March 25-26, 2020Women in Compliance Conference London
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