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FTC’s First COPPA Action Against Mobile Ad Network Highlights Risks for Operators As Well

The Federal Trade Commission (FTC) announced its first action against a mobile ad network, InMobi, for violations of the Children’s Online Privacy Protection Act (COPPA), claiming that the provider collected geolocation data from millions of consumers, including children, without their consent. Under the settlement, InMobi will pay the FTC $950,000 in civil penalties (reduced from $4 million, the largest COPPA penalty to date), delete all inappropriately collected data and implement a comprehensive privacy program.

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