Home > Regions > North America > FTC maintains scrutiny over marketers’ use of online influencers

FTC maintains scrutiny over marketers’ use of online influencers

Continuing its increased scrutiny over online endorsements, last month the Federal Trade Commission settled with Warner Bros. Home Entertainment over claims that it failed to disclose that it paid various prominent YouTube influencers to promote the video game Middle Earth: Shadow of Mordor.

This high-profile settlement demonstrates that the FTC will continue to make this a priority with more enforcement actions expected. Marketers and public relations firms should pay close attention to the FTC’s recent guidance to ensure paid endorsers are making adequate disclosures and being properly monitored.

Read More