Four companies have agreed to settle Federal Trade Commission (FTC) allegations that they falsely marketed personal care products online as “all natural” or “100% natural” although they contain artificial ingredients. The FTC charged a fifth company with making similar claims.
The FTC’s Allegations According to the FTC’s complaints against the companies and a statement it released announcing the proposed settlements:
- Trans-India Products, Inc., doing business as ShiKai, based in Santa Rosa, Calif., markets “All Natural Hand and Body Lotion” and “All Natural Moisturizing Shower Gel,” both directly and through third-party websites including walgreens.com and vitacoast.com, although the lotion contains the synthetic ingredients Dimethicone, Ethyhexyl Glycerin and Phenoxyethanol and the gel contains Ethylhexyl Glycerin and Phenoxyethanol.