Monthly Archives: September 2015

David Austin speaks on Lax Kw’alaams First Nation seeking title claim on Petronas LNG site

David Austin commented in the Financial Post about the Lax Kw’alaams First Nation seeking a title claim on a Petronas LNG site. “While the claim does not impede Petronas if it decides to proceed with the project, the Lax Kwa’alaams could go to court and ask for an injunction,” explains David.

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ILN Today Post

Divorce proceeding by mutual consent in the Republic of Panama, for people living abroad

Among our various services, we found a significant increase for this kind of proceeding.

Due to the large amount of foreigners that in recent years have chosen Panama as their second home, it is logical that the increase of couples that even if they are not in the country, need to end the marriage.

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Stop…Collaborate…And Content Market

Photo by Kris Van de Sande

Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals.

But what about co-creating content?

I read a great piece today on 9 Free Tools to Co-Create Content, which not only included some great resources, but also some excellent inspiration on this Two for Tuesdays for ways we can be better content collaborators.

Before we get into the HOW, let’s talk about the WHY.

The article’s author, Ann Smarty, tells us that co-creating content can help you to achieve the following goals:

  • Build relationships with niche influencers (with whom you co-create content)
  • Create more diverse and in-depth content (easier to find more angles and discover more marketing channels)
  • Produce more content (collaboration improves your productivity)
  • Build more exposure (co-writers and co-editors more willing to promote the piece since they participated)”

 

I think we can all agree that these are goals we’d like to focus on! Imagine, for example, that there’s a client you’d like to get more work from, but you’re having trouble finding yet another reason to call him or her. Suggest co-authoring an article or blog post on a topic of mutual interest, from both sides of the table, and use that collaboration as a jumping off point to work together.

You’re not trying to make hard sells here; you’re simply trying to collaborate with other experts that you respect and admire to produce worthwhile thought pieces for a common audience.

With that in mind, let’s look at a couple of ways you may want to co-create content!

Tip One: Co-write

Co-writing is the obvious one, but that doesn’t mean we skip over it. This is great for writers of all levels – those just getting started right up through regular authors and bloggers.

You’ve got a lot of options to consider when looking at co-writing:

  • Colleagues in your practice area: you can co-write a piece on a relevant topic that highlights the collective strength of your department.
  • Colleagues from different practice areas: you can co-write a piece that showcases the breadth of expertise at your firm (think cross-selling, but less painful).
  • Influencers in the industry: You know who the experts are, and they may be people that you feel you should be better connected to. Offer to write a piece together to not only get on their radar screen, but also give them a reason to share your work now and in the future.
  • Existing clients: As I mentioned above, existing clients are an excellent source to consider for co-authoring articles. During a panel discussion I attended earlier this year, a few in-house counsel commented that they were surprised that more of their clients weren’t asking them to do just that – it was something they’d really like to be doing more of. So the willingness is likely there with some (of course it won’t be the case with all of them), and at the minimum, it’s opening a dialogue between you and the clients that you reach out to.
  • Potential clients: This would be the toughest pool, but it can act as a foot in the door for you. If there is a client that you would like to get work from, and haven’t been able to, reach out to them to pitch co-authoring an article. We all know that this is a relationship business, and it’s an opportunity to build a relationship with that person. The worst that they can say is no!

Take a look through Smarty’s suggestions for collaboration tools for writing – I know lawyers are a tough group when it comes to embracing new technology (come on, you know it’s true), but these are some nice options for working together on writing that wouldn’t require you to be sending Word documents back and forth!

Tip Two: Co-Teach

This is the one that really sparked my interest. Many lawyers are great teachers, and work at law schools while practicing, and afterwards. So why not take that show on the internet, and co-teach online? You’re looking at the same possible collaborators as above, and expanding your network and reach in a more ongoing way than an article or blog post would achieve.

There is obviously more work and commitment involved in this latter suggestion, but the relationship-development benefits are astronomical, and if you record the sessions and package them, they can market for you for a long time to come.

This can be further expanded to other areas too – you could collaborate on a weekly or biweekly podcast with a client or industry influencer. Why not do a road show of presentations with a client? One of my lawyers did this with one of his top clients actually – his client was an excellent speaker on the inside counsel perspective, so he teamed up with my lawyer, and they did a series of presentations together across the country, which were very well-received. They played well off of each other, and it was an opportunity not only to deepen the relationship between them, but also to strengthen their dual brands.

So get creative with collaborating. Smarty gives you some online tools, but you don’t have to limit yourself to these – find your own way, collaborate offline and online, and just co-create however you can. But remember that the key to content marketing is creating something that you can use to market for you (like an article, a blog post, a presentation, etc.) so that it can be doing the work while you’re on to the more important things that you can bill for.

What creative co-creating solutions can you suggest?

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Ohio Statehouse Update: Get money from the state to train your employees

If your Ohio business operates in one of the 13 targeted industries listed below, you can soon begin the application process to request workforce training money from the state.

Starting next Monday, September 28, the Ohio Development Services Agency will open the application process for the fourth round of the Ohio Incumbent Workforce Training Voucher Program. The program reimburses employers that have operated for at least 12 months in Ohio for up to 50 percent of eligible training costs after their employee has successfully completed training. Eligible businesses can receive up to $4,000 per employee and the maximum amount you can qualify for in a fiscal year is $100,000. Training can occur at your facility, at the training provider’s facility, or at a third-party site.  

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ILN Today Post

Gadens supports Camp Quality families

Gadens in Melbourne recently held a special firm event with a difference. What started out as a complete surprise (up until the start no one knew what to expect), turned into two-and-a-half hours of fun, excitement and great teamwork, to help make a difference in people’s lives.

More than 100 people from Gadens participated in a Bikes for Tykes team activity. Undertaking a series of tasks and challenges, the end goal for each team was to build a bicycle. In all twelve bicycles were built for the firm’s nominated charity, Camp Quality (campquality.org.au). The night culminated with each bicycle being given to a child supported by Camp Quality.

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ILN Today Post

Gadens supports Australian Men’s Sheds to help social inclusion

Gadens has partnered with the Australian Men’s Shed Association (AMSA), a community-based, non-profit organisation accessible to all men that aims to advance the well-being and health of their members and encourage social inclusion.

Grant Scott-Hayward, Gadens Melbourne CEO, says:
“As part of this pro bono partnership, Gadens will provide free legal advice and assistance to AMSA. There are more than 1,000 men’s sheds representing an estimated 175,000 individuals across Australia. Men’s sheds play a crucial role in social inclusion by providing a safe, friendly and welcoming place for men to work on meaningful projects and to contribute to the wider community.”

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Mobile workers and travel time

Introduction

Regular readers of the Miller Samuel blog will remember back in late June we posted a piece looking at an opinion of one of the Advocates General of the European Court of Justice (ECJ). The opinion related to a case – Federacion de Servicios Privados del sindicato Comisiones Obreras v Tyco Integrated Security SL – which was at the time due to be considered by the ECJ. By way of brief recap, the main issue was whether peripatetic employees – mobile workers without a regular fixed place of work – were to be considered at work when travelling directly from home to their first daily assignment and when returning home from their final assignment at the end of their working day. It was the opinion of the Advocate General (Yves Bot) that this travel time for peripatetic employees ought to be regarded as time spent “at work”. 

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Hjemmelskravet og berettigede forventninger i forvaltningen

Højesteret har netop den 10. september 2015 afsagt dom i en sag, hvor en kommune havde haft en såkaldt ”anden aktør” til at bistå sig i løsningen af sager inden for sygedagpengeområdet. En sagsbehandler hos denne anden aktør havde truffet en afgørelse om ophør af sygedagpenge efter udløbet af de 52 uger i henhold til dagpengelovens § 24. 

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Lidings Advises Large Russian Media Group RBC

Lidings has been engaged as external legal counsel to represent interests of the RosBusinessConsulting (RBC), one of the leading Russian companies operating in the field of mass-media and information technologies in Russia, in court. 

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ILN Today Post

AAA Now Requires Pre-Approval and Registration of Arbitration Clauses

For companies looking to avoid the often time-consuming and costly process of going to court over consumer claims, arbitration clauses have become a common feature in consumer agreements. Arbitration generally offers a less formal, less expensive and less complicated process to resolve disputes than litigation. While many arbitrators are legal professionals rather than former judges, and arbitrated cases proceed outside of the courtroom, arbitration administration agencies have become interested in extending due process rights to consumers that are similar to the protections afforded to them in court.

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