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Country of origin labelling reform – Missing a key ingredient

The Federal Government released details of its proposed country of origin labelling (CoOL) scheme in a joint statement (Joint Statement) of the Prime Minister, Minister for Industry and Science and the Minister for Agriculture on 21 July 2015.

This announcement, which was not expected until August, follows a public consultation on CoOL reform options which received over 17,800 submissions.

A key feature of the proposed CoOL scheme is the mandatory labels for food produced or packed in Australia which are intended to provide a quick reference tool for consumers to easily identify the origin of food products. Interestingly the mandatory labels approved by the Federal Government don’t actually require the origin of the food to be stated. More…