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Trade mark infringement through use of key words in SEO and online advertising?

Google has announced that from 28 July 2014, it will change its policy in Australia and New Zealand as it applies to the use of trade marked terms in online advertisements by resellers of goods, sellers who offer compatible components or parts, and advertisers who provide information about goods and services.

In line with Google’s policy for the United States of America, United Kingdom, Canada and Ireland, Google’s policy will provide that advertisers in Australia may use a trade mark in the text of such advertisements, but only if the advertisement complies with the requirements in Google’s policy. More…