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Stradling Rebrands

The challenge was to incorporate the firm’s four-word name, McDermott said. But industry-based research showed that most clients referred to the firm as simply Stradling.

The marketing team also conducted a companywide survey before selecting “Stradling Attorneys at Law” for the new white-on-blue logo, she said. Stradling Yocca Carlson & Rauth remains the firm’s legal name. More…