Cease and desist letters can be used for more than stopping trademark infringements — they can be invaluable marketing opportunities.
“There are a lot of ways to turn a possible negative into a real business positive,” says Tom Speiss, shareholder and trademark attorney at Stradling Yocca Carlson & Rauth. The letter could be used to initiate a conversation about a potential acquisition or licensing opportunity.“You want all CEOs and key decision makers to read your letter and say, ‘This is a company we need to meet,’” says Speiss. More…