PR walks the walk as it continually evolves

Some pundits have criticized the PR industry as being too slow to seize opportunities that have resulted from the rise of digital and social communications channels and the fragmentation of the mainstream news market. These views might even apply to some firms. However, this year’s PRSA Counselors Academy Conference, from which I just returned, included numerous presentations that highlighted how agencies are chock full of not only the seeds, but also full blossoms, of a genuinely transforming industry. More…