Is your firm up on the latest FTC guidelines governing online advertising and the proper consumer disclosures required by law?
It better be!
In 2000, the FTC issued its “Dot Com Disclosures,” disclosures interpreting advertising law for the online world. At that time, the guidelines focused mostly on display advertising. Nearly thirteen years have passed, and with it the emergence of entirely new technologies and platforms used by advertisers, marketers and communications companies every day, including Facebook, Twitter, and mobile devices. More…
