DAVIS MALM HOSTS ABA WOMEN RAINMAKERS WORKSHOP

On April 25, Davis Malm was pleased to host the American Bar Association Women Rainmakers workshop “Niche Marketing: Why, How To, and Now What?” The two-hour interactive program was held in 38 cities, and tailored for women lawyers at all levels. The Boston workshop was led by Susan Letterman White, Chair of ABA Women Rainmakers. Group discussions focused on why niche marketing works, how to better focus business development efforts, and what steps to take to get more results.