A MESSAGE TO FRANCHISORS: “MIND YOUR BRAND”

An expensive lesson for a large franchisor operating in Quebec was learned earlier this year. In the decision Bertico Inc. et al v. Dunkin’ Brands Canada Ltd. (2012 QCCS 2809), the Superior Court of Quebec emphasized some of the consequences that might be faced by a franchisor which let its brand “slide” or failed to protect and enhance it.

Download the publication