Clark Wilson LLP client Square One Insurance Services Inc. was featured in a Globe and Mail case study on January 25, 2013. The article highlights Square One’s success in shifting from direct mail marketing to more cost-effective online channels. Their website and online quote application system, which have been nominated for an Insurance-Canada.ca technology award, resulted in a significant reduction in acquisition cost per insurance policy, as well as savings in labour. The company plans to expand its market to serve customers across Canada.
Local insurer’s innovative approach recognized by The Globe and Mail
By Clark Wilson of Clark Wilson LLP on January 29th, 2013
Posted in News | North America