Home > Regions > North America > MOBILE MARKETING AND PRIVACY: NEW DEVELOPMENTS

MOBILE MARKETING AND PRIVACY: NEW DEVELOPMENTS

Privacy issues have long been a concern to members of the mobile marketing industry. However, a number of recent developments have brought these issues to the forefront as regulators, lawmakers and consumers begin to pay closer attention to mobile environment.

A guide for mobile app developers just released by the Federal Trade Commission (FTC) and ongoing negotiations on mobile privacy between the U.S. National Telecommunications and Information Administration (NTIA) and other industry stakeholders highlight the continuing need for mobile marketers to focus on consumer privacy issues.  More…