Today, rainmaking expert Jaimie Field is using one of my all time favorite quotes for her rainmaking recommendation!
Rainmaking Recommendation # 59: “If you always do what you’ve always done. . .”
“If you always do what you’ve always done, you’ll always get what you’ve always got.” Henry Ford (1863-1947), American founder of the Ford Motor Company
The above quote is in response to a question I received from a new client who has been practicing law for more than 15 years who, in our first coaching session, asked: “Why am I not getting new clients?”
When I asked what they were doing to get new clients, to paraphrase, they basically said, “not much.”
Well, if you are not doing anything to get new clients how are you going to get new clients?
Rainmaking is simple, but it is not easy.
It will require that you actually DO something to meet new people, create relationships with those people, convert them into paying clients, provide excellent service to them, continue to work with them on other matters by cross marketing to them and then obtaining referrals from them.
Do one small thing every day that:
• will put you in front of a new prospective client;
• will solidify a relationship with a person you know;
• will provide the best client experience for a current client;
• will make it easy for a client to refer you to someone else who could use your services.
Proactivity is the key to Rainmaking success.
Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog