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The Day-By-Day Revolution: Insights from the Council’s Program on Measuring and Monetizing Social Media

Think you’ve heard it all about social media? Last week, The Social Media Society and The Council of Public Relations Firms presented a program entitled, “Igniting Opportunities: Measuring and Monetizing Social Media,” hosted by my law firm, Davis & Gilbert. This eyeopening program revealed that the pace of change continues to accelerate, and that more than ever, brands and their marketing communications firms risk falling radically behind just by pursuing business as usual. In this blog posting, I evoke some of the key points and memorable moments. More…