Home > Regions > North America > FINAL FTC PRIVACY REPORT SEEKS NEW LAWS, SUPPORTS ‘DO NOT TRACK,’ EXEMPTS SMALL BUSINESSES, AND TARGETS DATA BROKERS

FINAL FTC PRIVACY REPORT SEEKS NEW LAWS, SUPPORTS ‘DO NOT TRACK,’ EXEMPTS SMALL BUSINESSES, AND TARGETS DATA BROKERS

The final privacy report just issued by the Federal Trade Commission (FTC) substantially reflects the preliminary staff report (click here to view previous Alert) on consumer privacy and data collection practices issued by the FTC in December 2010 – albeit with a number of rather important changes.

In “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers,” the FTC sets forth a framework for some “best practices” for businesses to adopt to protect the privacy of American consumers and to give them greater control over the collection and use of their personal data. These best practices include making privacy the “default setting” for commercial data practices and giving consumers greater control over the collection and use of their personal data through simplified choices and increased transparency. More…