Home > Regions > North America > Trademark Audits

Trademark Audits

Even if your company is not Coca-Cola®, whose trademarks were valued at over $70 million in 2011, your trademarks and other intellectual property could be among the most valuable assets owned by your business. Like any other valuable asset, trademarks need proper care and maintenance, both to ensure that they can carry out the roles they were designed to perform, and to maximize their value.

With that in mind, it is important to regularly conduct a review, in conjunction with our IP team, to ensure that the following guidelines are being followed on all materials produced by your business: More…