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NAD CONSIDERS ‘LIKE-GATED’ CAMPAIGN FOR THE FIRST TIME

Many companies rely on social media to promote their brands and products. Toward that end, these companies often use a variety of offers, including rebates and coupons, to solicit Facebook “likes.”

One of the newer kinds of promotions using Facebook is known as the “like-gated” promotion. This social media advertising tool, which is a component in a growing number of companies’ advertising campaigns, requires that consumers “like” a company’s Facebook page to gain access to a benefit, such as a deal, a coupon code, early access to merchandise, or other savings.

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