Zen & the Art of Legal Networking

Super Bowl Commercials: The Bad of 2017

Now that we’ve seen our lackluster list of “good” Super Bowl commercials for 2017, let’s dive into the ones that I thought weren’t so hot. The majority of spots made it into my “mediocre” category, so it’s harder to choose “bad” and “ugly” ads this year than you might think – but I’ve buckled down and come up with a few for you!

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Super Bowl Commercials: The Good of 2017

Gratuitous photo of me with the winningest Super Bowl QB of all time

Gratuitous photo of me with the winningest Super Bowl QB of all time

It’s that time of year again – the time when football fans mourn the end of another season with the pigskin and marketing fans rejoice because the best and brightest (usually) bring out the year’s highlights for strong ad campaigns. Also, guacamole tends to abound, and when is that ever a bad thing?

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Week of January 30, 2017 on ILNToday – A Roundup!

roundupIt’s the end of a busy week here at the ILN and we’re 20 days away from our Asia Pacific Regional Conference! I’m really looking forward to seeing our lawyers for the first time in 2017. For that reason, it’s a great time to resurrect last year’s post on The Value of Conference Networking for anyone getting ready to do their trip prep (and others out there engaging in their own networking)!

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Rainmaking Recommendation from Jaimie Field: Groundhog Day

Today’s rainmaking recommendation from expert and trainer, Jaimie Field, is particularly apt on this February 2nd, because it deals with Groundhog day – and not the little guy that pops out of the ground in Pennsylvania once a year, but the Bill Murray movie where he relives the same day over and over again. Find out why this is relevant to your legal practice here.

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In the famous 1993 movie, Groundhog Day, Bill Murray’s character seems doomed to relive the same day over and over until he gets it right.

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Four Key Questions Your Competitors Can Answer for Your Firm

iStock_000016006182SmallEarly on in my legal career, I learned something about law firms that has stuck with me.

Law firms don’t want to be first. But they want to be first to be second.

Bearing that in mind, the importance of keeping an eye on what your competitors are up to cannot be undervalued. Whenever I speak to a lawyer or legal marketing professional, I get the sense that we’re all doing this on an informal, if not formal, basis fairly regularly. We know who our competitors are and what they’re good at, in much the same way that we know the ins and outs of our own organizations or firms.

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Week of January 23, 2017 on ILNToday – A Roundup!

roundupIt’s hard to believe we’re almost at the end of January already, but here we are! And at the end of another week, so we’re bringing you our latest roundup of the top posts from ILNToday:

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Week of January 23, 2017 on ILNToday – A Roundup!

roundupIt’s hard to believe we’re almost at the end of January already, but here we are! And at the end of another week, so we’re bringing you our latest roundup of the top posts from ILNToday:

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Combatting the Zombiefication of Legal Content Marketing with a Plan

Grunge cracked zombie virus concept background with some soft smooth lines

In keeping with our theme of zombies (this is the last post on this for a while, I swear), when last we saw our intrepid band of beloved Walking Dead characters, they were coming up with a plan to fight Negan and the Survivors. Without a plan, they spent much of the previous season just reacting to a bad situation – they thought they had all the information they needed on Negan, and took out one of his outposts, only to learn it was a small segment of his followers, and **spoiler alert** people died.

While no one is going to die without a content marketing plan, a rigorous, strategic plan can turn what is haphazard actions taken with fingers crossed into an efficient formula for building your online reputation into something that works for you. A plan combats the two issues we addressed with hit-or-miss content marketing last week,

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Week of January 16, 2017 on ILNToday – A Roundup!

roundupIt’s been a busy week here at the ILN, and we’re still very excited about our inclusion in The Lawyer’s shortlist for Global Law Firm Network of the Year! Our members have been busy too, producing some excellent and important content that we’ve showcased on ILNToday. Check out the roundup here:

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Combatting the Zombiefication of Legal Content Marketing with Data

Grunge cracked zombie virus concept background with some soft smooth lines

On all The Walking Dead quizzes I’ve taken, the results always show that I’m a Carol (TWD fans, you know what I mean).

But we’re not fighting actual walkers (or Saviors) – just the zombiefication of legal content marketing that’s been happening over the last couple of years as the patina wears off on our shiny new toy of content. Who’s with me?

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