Zen & the Art of Legal Networking

ILN Corporate Specialty Group Launches “Establishing a Business Entity In: An International Guide”

iStock_000000865752MediumI’m delighted that we’re launching our Corporate Group’s first edition of “Establishing a Business Entity In: An International Guide” today!

The collaborative electronic guide provides a summary of key corporate law principles in 18 countries internationally. It is designed to serve as a quick and practical reference for those establishing an entity in these jurisdictions. It showcases the strength and depth of the combined expertise of our corporate lawyers, and we already have plans to add additional jurisdictions to the publication, which will be regularly revised, to make this a comprehensive and up-to-date source of information.

Read full article

Two for Tuesdays: Big News from Apple for Content Providers

twofortueWe’re taking a break from our regularly scheduled content marketing discussions to talk about some important news for content providers – and make no mistake, law firms are content providers!

Yesterday, Apple presented a keynote that offered some of the most important updates for publishers in years – maybe not as exciting as a new iPhone or entirely new piece of technology, but for those of us in the content space (read: all of us), they are updates that we want to sit up and pay attention to.

Read full article

How to Lose a Client in One Easy Step

Redhead girl with green phone on yellow background.If you ask any of my lawyers, they’ll tell you that I have a “mad face.” I reserve it for times when I need to get them moving from one thing to the next at conferences (and they’re not hustling), or when I am actually frustrated about something that’s not running as smoothly for them as I would like.

But truth be told, it actually takes quite a lot to get me legitimately mad. It happens so seldomly that I can remember each incident quite clearly – and that means they leave an impression.

Read full article

Week of June 1, 2015 on ILNToday – A Roundup!

roundupIt’s hard to believe that it’s June already, and you know what that means – just a few short weeks until we’re officially halfway through the year. Are you all keeping on track with your business development and marketing plans for 2015? If not, it’s time to get them off the shelves and dust them off to hit the ground running for the rest of the year. We’ve got plenty of time left to make this year count.

In the meantime, the lawyers in our Network continue to be busily producing some excellent content, which I’m sharing with you in this week’s roundup!

Read full article

Rainmaking Recommendation from Jaimie Field: Think You Don’t Have The Time To Tweet?

For anyone that has even had limited contact with me, you know how I feel about Twitter. So, as you can imagine, I’m a big fan of today’s post from Jaimie Field, which addresses the number one objection to using this social media tool – “I don’t have time.”

***

While I am loathe to have people compare themselves to others, I have often written about the fact that the phrase “I don’t have the time” is one of the worst excuses for not marketing your legal services or becoming a rainmaker.

Read full article

Two for Tuesdays: Breaking Writer’s Block

twofortueIf you’re a regular producer of content (like a blogger), there will be days when you’ll find yourself scrambling for a topic or the words to flesh out your latest idea.

The dreaded writer’s block.

We all face it from time to time, and it can be one of those things that really stops you in your tracks as a content provider if you don’t find a way to address it. Not because it’s fatal to your writing, but because once you get out of the habit of writing for a few days, you’ll find it’s much easier to forget to do it than it is to remember.

Read full article

Rainmaking Recommendation from Jaimie Field: How to Destroy Your Reputation This Summer

I’m bringing you Jaimie Field‘s latest Rainmaking Recommendation a week after she originally posted it, but at just the right time – as we’re getting ready to kick off our Annual Meeting here in Sicily! Not only does it help me offer you some content while I’m out of the office, but it also provides some solid advice to those getting ready to enjoy a few cocktails by the seaside in Taormina (though I must say, my delegates are very well behaved generally!).

***

Can you believe that we are almost at the unofficial start of the summer?  Memorial Day is coming up and with it, lots of summertime parties, industry conventions and business events.

Read full article

Two for Tuesdays: Think Differently About Content Marketing

Last week, we focused on how to freshen up your content marketing through curation and focusing on being mobile-friendly. Today, I’m using that same post from Entrepreneur as inspiration to encourage you to think differently about content marketing with these two tips.

(And, as a side note, you’ll want to keep an eye on this space late tomorrow for some big Zen news!)

Read full article

Dos and Don’ts of Conference Networking

One week from today, I leave for our Annual Meeting in Sicily, which has got one major thing on my mind (aside from last minute details) and that is NETWORKING.

This is our largest conference of the year, so it presents a LOT of opportunities for our delegates to take advantage of the networking opportunities that are available to them just by showing up. But as with any marketing or business development activity, you only get out of it what you put into it.

Yes, it would be nice if you could walk away from an event with little or no effort and have business thrown right into your lap, but it just doesn’t work that way (once in a blue moon, the stars will align and it will happen, but that’s luck, not networking).  

Read full article

Week of May 11, 2015 on ILNToday – A Roundup!

We’re closing in on our Annual Meeting, and it’s hard to believe it’s that time again! We’ve got a great turnout of delegates, and I’m excited to see so many of our lawyers in a short few days!

I’ve also got a big announcement here next week, so stay tuned to this space – particularly on Wednesday evening. You won’t want to miss it!

But today, let’s take a look at the top posts for this week from ILNToday!

 

Read full article