Zen & the Art of Legal Networking

Week of April 27, 2015 on ILNToday – A Roundup!

I don’t know where this year has gone, but somehow it’s May already, which means our Annual Meeting is almost upon us! I’m also sneaking in another trip before then, heading out this weekend to San Diego to meet with our IP lawyers attending the INTA annual conference for lunch. I’m looking forward to seeing them, since they don’t normally attend our Annual & Regional Meetings, and we have a record turnout this year!

But first, let’s take a look at the top posts from ILNToday from this week!


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Leadership and the New Principles of Influence – An LMA Recap

“Be more human.”

That was the closing advice from the LMA’s keynote speaker, Dan Pink, at this year’s conference.

While it was easy to compare Pink to the previous two years’ keynotes (Kat Cole and James Kane) and find him a bit lacking, especially when it came to audience engagement on Twitter, he still offered some great tidbits of information for us to takeaway (and many of the live tweeters following along offered a lot of strong praise for the speech).

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Two for Tuesdays: More Challenges to Content Marketing

I’ve still got content marketing on the brain (not surprisingly), and I’m seeing more and more discussion about it in legal circles lately. Remember when Lance Godard of Fisher & Phillips told us that 2015 would be the year of content marketing?

But just because we’re excited and focused on it doesn’t mean that it’s without it challenges. Last week, we looked at two from this WordStream post, and today, we’re going to tackle a couple more. 

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Week of April 20, 2015 on ILNToday – A Roundup!

We’re almost at the end of April (although it feels like winter outside), and it’s been another busy week here at the ILN. Our delegates are signing up like wildfire for our Annual Conference in Sicily at the end of May (can’t wait!) and we’re deep into planning our European Regional Meeting which will be in Glasgow in September. We’ve got a record turnout for next Monday’s IP group lunch, and our firms are churning out thoughtful content left and right.

On that note, here’s a roundup of this week’s articles from ILNToday:


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Client Expectations in Today’s Marketplace – A Recap

On the second day of the LMA conference, I kept the client-related momentum going by heading straight into “Client Expectations in Today’s Marketplace” after the GC Panel. Presenting in the session were Laura Meherg and Nat Slavin of Wicker Park Group, and thanks to LMA, I can tell you:

Wicker Park Group consultants interview hundreds of clients each year on behalf of law firms located around the world. The interviewees include business owners, company executives and in-house counsel representing a wide range of industries. Taken together, the interviews offer unique insights into the essential expectations that build strong client relationships regardless of location, industry or client history.”

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How We Buy What You Sell – and How That’s Changing – A Recap

I’m still recovering from the whirlwind that was #LMA15 – it’s always a festival of education, networking, mentorship, relationship-building, thought leadership, and having amazing, thought-provoking conversations about our industry and where its headed. And I love every minute of it.

But one of my favorite parts, as you know, is the general counsel panel.  This year’s panel was focused on “How we buy what you sell – and how that’s changing.” I had the pleasure of speaking with two of the three panelists in advance of the session, Joe Otterstetter of 3M and Virginia Sanzone of CareFusion, and their comments during the session were very much in line with our conversations. 

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Week of April 13, 2015 on ILNToday – A Roundup!

It’s hard to believe another week has gone by, and it’s really hard to believe that another LMA conference has come and gone. We have some great memories and takeaways that I’ll be sharing over the coming days, but first, let’s look at this week’s top posts from ILNToday!


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Rainmaking Recommendation from Jaimie Field: Be Amazing

I was hoping to get more posts out to you this week while I was here at LMA15, but the conference was so jam packed that I barely had time to check emails, let alone anything more!

But today, I’m bringing you a rainmaking recommendation from expert Jaimie Field. Keep an eye out next week for follow up from the conference!


Being a good lawyer is not enough.

Being a great lawyer is not enough.

Be an amazing lawyer!

According to Google the definition of “Amazing” is “causing great surprise or wonder; astonishing.

So, when was the last time you created great surprise or wonder when it comes to your clients?

Your referral sources?  Your prospective clients?

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Outside Firms are More and More Becoming an Extension of In-House Law Departments

On Friday, I had the pleasure of speaking with another of the panelists for Wednesday’s General Counsel Panel here at the Legal Marketing Association’s Annual Conference. Joseph Otterstetter is the Managing Counsel and Associate General Counsel with 3M.  The position was a new one created two and a half years ago, with Otterstetter acting as a type of “Chief of Staff” for the legal department. He overseas a range of areas, including budget, human resources, and operations, and works with the General Counsel and leadership to run the department.

I started off by observing that in Otterstetter’s LinkedIn biography, he indicates that he was appointed to lead the efforts to improve efficiency and effectiveness of 3M legal affairs. I asked him to comment on how he’s been focused on accomplishing that. 

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Week of April 6, 2015 on ILNToday – A Roundup!

We’re at the end of another week here at the ILN, and I’m headed out tomorrow to San Diego for the Legal Marketing Association’s Annual Conference, where I’m looking forward to meeting new colleagues, seeing old friends, and learning a lot!

You’ll still see quite a bit of content come through here next week, and definitely tune in the following week when the conference recaps start – there should be a lot of excellent content for me to share with you!

But for right now, check out the top posts from this week on ILNToday!


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