Zen & the Art of Legal Networking

Happy 8th Blogiversary to Zen & the Art of Legal Networking!

sofiya-levchenko-165628I am a couple of days late with this, due to travel, but nonetheless, happy 8th blogiversary to Zen & the Art of Legal Networking! It’s a bit hard to believe that 8 years ago I wrote my first post (Is the Billable Hour on its Way Out? – spoiler alert, it’s still dragging on), and the last eight years have been quite the roller coaster ride, teaching me an endless number of things about networking, writing, discipline, social media, and so much more.

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Associate BD Training: It’s Never Too Soon to Start

Robin IoriThe ILN is extremely fortunate to have not only a lot of talented lawyers, but a number of other talented professionals as well. Included in that group are the hardworking marketing professionals at our member firms across the world. This year, I wanted to highlight some of their expertise in a series of guest posts here on Zen. Our first one comes from Director of Marketing with the ILN’s Illinois member, Arnstein & Lehr, Robin Iori. In today’s post, Robin is addressing the topic of business development training for associates, and this is a timely one for many law firms in the market. One of the hottest trends that came out of the submissions from this year’s crop of Your Honor Awards was an increased focus on young lawyers, and that bears out with what I’ve seen and heard in my daily engagement with firms as well. So as Robin says, when it comes to business development training for your associates, it’s never too soon to start.

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Week of February 13, 2017 on ILNToday – A Roundup!

roundup“Busy” is an understatement for this week and from speaking with some of our lawyers, I’m sure they would heartily agree! So let’s get on with the roundup!

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Rainmaking Recommendation from Jaimie Field: Get Social or Else!

In the latest edition of “are we still really talking about this?” Jaimie Field brings you a recommendation on why, as lawyers, you should be paying attention to and using social media. I will add this caveat – social media, like any marketing tool, needs to be used when and if it aligns with your marketing goals. But at the very minimum, you should understand what the tools are and how they work, because they may benefit you from a research perspective, because your clients use them and you may need to advise them, or because they fit into your own strategy for business development, relationship engagement, reputation enhancement, etc.

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Super Bowl Commercials – The Ugly of 2017

We are finally here at the “ugly” of the 2017 Super Bowl commercials – do you already have your list is mind? The first couple were really easy for me to come up with, and the last few were late additions after some extra thought was given to the crop of ads this year.

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Week of February 6, 2017 on ILNToday – A Roundup!

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Super Bowl Commercials: The Bad of 2017

Now that we’ve seen our lackluster list of “good” Super Bowl commercials for 2017, let’s dive into the ones that I thought weren’t so hot. The majority of spots made it into my “mediocre” category, so it’s harder to choose “bad” and “ugly” ads this year than you might think – but I’ve buckled down and come up with a few for you!

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Super Bowl Commercials: The Good of 2017

Gratuitous photo of me with the winningest Super Bowl QB of all time

Gratuitous photo of me with the winningest Super Bowl QB of all time

It’s that time of year again – the time when football fans mourn the end of another season with the pigskin and marketing fans rejoice because the best and brightest (usually) bring out the year’s highlights for strong ad campaigns. Also, guacamole tends to abound, and when is that ever a bad thing?

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Week of January 30, 2017 on ILNToday – A Roundup!

roundupIt’s the end of a busy week here at the ILN and we’re 20 days away from our Asia Pacific Regional Conference! I’m really looking forward to seeing our lawyers for the first time in 2017. For that reason, it’s a great time to resurrect last year’s post on The Value of Conference Networking for anyone getting ready to do their trip prep (and others out there engaging in their own networking)!

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Rainmaking Recommendation from Jaimie Field: Groundhog Day

Today’s rainmaking recommendation from expert and trainer, Jaimie Field, is particularly apt on this February 2nd, because it deals with Groundhog day – and not the little guy that pops out of the ground in Pennsylvania once a year, but the Bill Murray movie where he relives the same day over and over again. Find out why this is relevant to your legal practice here.

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In the famous 1993 movie, Groundhog Day, Bill Murray’s character seems doomed to relive the same day over and over until he gets it right.

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