Zen & the Art of Legal Networking

Week of February 15, 2016 on ILNToday – A Roundup!

roundupWe’ve got a big roundup for you this week, covering everything from Monkey selfies to the Zika virus. See what our lawyers around the world have to say in this week’s top posts from ILNToday:

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Superbowl Commercials – The Ugly of 2016

What good would looking at commercials from Super Bowl 50 be without looking at the worst of the worst? That’s right, today’s post is all about the UGLY commercials of 2016. And boy, did we have some ugly ones.

While this ad still managed to get some good press and actually (if you can believe it) immediately started trending when it aired during the game, for me, this commercial was the WORST of this year’s crop: 

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Rainmaking Recommendation from Jaimie Field: The Lifeblood of Your Rainmaking

We’re back with another Rainmaking Recommendation from rainmaking expert and coach, Jaimie Field, who is talking about something that’s near and dear to the hearts of everyone in my Network – referrals.

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Did you know there is one sure-fire, really easy, totally free way to grow your book of business?

Referrals.

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Two Places to Find Inspiration for Your Blog Content

photo-1417024321782-1375735f8987It’s not always easy to find content inspiration.

We’ve talked about a few different ways you can stay up to date on the hot topics of the day, and find inspiration for your next post, but some days, it will be a struggle and you know that you need to find something to get your creative juices flowing. Earlier today, I was reading a piece on 5 Unexpected Places to Find Inspiration for Your Blog Content. These were pretty far out of the box, and I could just picture the faces of my own lawyers if I tried to suggest any of them find inspiration in a stock photo site for their next post.

But it did get me thinking about two places lawyers CAN find inspiration for their next post – they’re not unexpected, but you will find them legitimate, I promise. 

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Week of February 8, 2016 on ILNToday – A Roundup!

roundupIt’s been a full week of posts here at Zen, with our look back at the Super Bowl commercials from 2016. We’ve got one more commercials post next week – The Ugly – and while we’ve been busy looking at what advertising can teach us about legal marketing, our lawyers have been busy bringing us great substantive legal content on ILNToday. Here’s a look back at this week’s top posts in your roundup: 

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Superbowl Commercials – The Bad of 2016

We’ve seen the great commercials from 2016, and we’ve seen the pretty good ones, but now it’s time to get into the fun stuff – the bad commercials from Super Bowl 2016.

There are five strong candidates for “bad” commercials this year, because we had such strong contenders for the “ugly” category – but we’ll get to those next week. I’m sure you can guess what they are. With so many mediocre commercials this year, the biggest issue is that many of the spots were just flat out forgettable. I took notes on every commercials, and for the most part, it was the name of the spot, followed by “eh.” As I said on Monday, if you’re spending Super Bowl-sized money on your advertising spots, you should be spending Super Bowl sized money on the advertising itself – and that means at least evoking *some* reaction from the viewing public.

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Super Bowl Commercials – The Good of 2016

On Monday, we discussed what I saw as the “best” of this year’s crop of Super Bowl commercials (which my sister tells me is two words – “Super Bowl”), and although the general consensus seemed to be that most of the commercials this year were mediocre, we did find some to love. A few people even privately asked me why other commercials weren’t included on that list (and they’re included on today’s), so there were more than those eight mentioned that hit as favorites.

Today, we’ll look at the ones that made my “good” list for 2016; surprisingly, there were more on here than I thought. I worked to narrow it down to five, with a few honorable mentions, and I had trouble knocking some off the list. So see what you ultimately think of this list, and whether there are some that you were fond of that I missed altogether.

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Instagram: How Lawyers Can Use it & Get Noticed

iSGu85T8TXS9zXJ20iBU__MG_9585With Instagram finally announcing yesterday that they’re offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally. 

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Superbowl Commercials – The Best of 2016

Picture, if you will, the Staples commercials that aired a few years ago, with the parents sailing through the aisles as they got ready for their kids to go back to school as “It’s the most wonderful time of the year” played jubilantly in the background. For me, that’s what Superbowl commercials are like.

While football is all right (these days, I’d much prefer to watch the Six Nations, where it seems that the men are men), to me, the Superbowl is really about the ads. If a company is going to spend up to $5 million for 30 seconds of ad time (yes, you read that right), then they should really be bringing their A game to the ad game.

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Week of February 1, 2016 on ILNToday – A Roundup!

roundupHappy Friday from a very snowy south Jersey, where I am one happy camper. Other grouchy people may not like winter, but I love the snow, which we’ve seen very little of this year (minus our big blizzard, of course), so I’m quite pleased to see some of the fluffy stuff again before I’m sure it will warm up and melt once more. And I say that despite being solely responsible for the shoveling around here.

This weekend is, of course, also about the Superbowl, or for those of us without a team in the fight, the Superbowl commercials. You know what that means – next week starts my annual recap of the good, the bad and the ugly of this year’s crop of commercials, and just as with every other year, I haven’t cheated and watched any sneak peeks. So I can’t wait for the new ad debuts! (I know, I’m a terribly nerdy legal marketer, and I heartily embrace that)

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