On my mind today is the upcoming Legal Marketing Association’s Annual Conference – I’ll be heading to Orlando for it during the first week of April, and I can’t wait to get some valuable nuggets from the sessions, network my tail off, and come away more inspired than when I arrive. Since there is a flurry of emails and conversations happening about setting up various events and meetings while we’re at the conference, it’s at the forefront of my mind, and that’s what our Two for Tuesdays is going to focus on today as well!
Zen & the Art of Legal Networking
Congratulations to our latest firm of the month, Aninat Schwencke & Cia in Chile!
We’re getting very excited here at the ILN for our upcoming Annual Meeting, which is being held in the windy city this year – Chicago! We and our host firm have been putting in a lot of hard work for this conference, and I know our delegates are going to have a really memorable conference.
We’ve also got some memorable content for you this week (how’s that for a segue?). Here are this week’s top posts from ILNToday:
- Supreme Court To Decide Whether Employees Must Be Paid for Time Spent in Security Screenings from Epstein Becker & Green: This post garnered a lot of interest among our social media networks, because it’s something that many people hadn’t thought of before – should employees be compensated for the time they spend waiting in line for security screenings?
In our second installment of Wondering Wednesdays, I answer the question “What is content marketing, and how can I use it successfully?”
Content marketing is defined by the Content Marketing Institute as creating and curating valuable content to attract and retain clients. I would take it a step further and add that it’s also to become known as a thought leader, who is the go-to source for a particular subject.
Today’s Two for Tuesdays will be a little bit different, because I’m talking about tools rather than tips. Though using each of these tools is actually a tip…it’s possible I haven’t had enough coffee today.
So, jumping right into the tools instead! The first of these tools is one I knew about, but didn’t understand the benefits of until recently, while the second is one I’ve been using for a while, but finally started to use a bit more fully.
Regular readers of my blog may be shocked when they read the title of this post – am I really suggesting that you should make relationship-building all about you?
Yes and no.
For the purposes of this post, let’s separate out the “you” and “them” of relationship-building. When you’re building relationships, the content has to be all about the other person:
- You let the other person do most of the talking, and you do most of the listening.
- You ask pointed questions about what is of interest to them.
- The content you share online and off is directed at what is most useful to your audience.
I can’t believe it’s March already. I know we say this every year, but time does really seem to move faster as an adult than it ever did when we were kids!
Today’s roundup will be a quick one, as I’m battling a low-grade migraine today. We’ve had some great content come through this week, as usual. So grab your coffee and settle down to read this week’s top posts from ILNToday:
- Business Acquisition Agreements from Davis, Malm & D’Agostine: Davis Malm shares a chapter that they authored on how to negotiate business acquisitions agreements, in our top read post of the week!