Zen & the Art of Legal Networking

Referrals and First Impressions: How Technology Has Changed Them

5cde60f6Seeing Jabez LeBret at last week’s Legal Marketing Association Annual Conference reminded me that I needed to catch up on my Legal Coffee Break podcasts – if you’re not yet familiar with it, the Legal Coffee Break podcast is a concise, less than ten-minute, update on legal marketing, technology, and other issues in the legal industry, hosted by GNGF founders Mark Homer and Jabez, with Jabez being the primary voice to this point.

Episode 26 discusses two things that are important to lawyers, and how they have changed with the advent of technology: referrals, and first impressions. Since Jabez talks about issues that I regularly address with my own lawyers, this one particularly stuck with me.

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Marketing: Creating Moments that Matter

photo-1429277158984-614d155e0017“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation.

It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – and the way to connect with your clients is by “creating moments that matter” and then acting on them.

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Week of April 11, 2016 on ILNToday – A Roundup!

roundupIt’s been a crazy week, starting with my first ever half marathon in Philadelphia on Sunday, continuing with near constant rushing around at the Legal Marketing Association’s Annual Conference in Austin, and trying to sneak in as much work as possible during any spare moment. I’m looking forward to sharing some wrap-ups from the conference with you over the next couple of weeks! But first, here is the latest in excellent legal content from around the world from our ILN members!

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Two Ways to Make Your Content Relevant to Your Audience

photo-1457369804613-52c61a468e7dThe saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

If you’re writing or producing content, it should be “If you write an article [blog post, tweet, produce a video, etc.] and no one reads it, does it matter?”

The short answer is no.

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Week of April 4, 2016 on ILNToday – A Roundup!

roundupWe’re already well into April here, and that means that next week, I’m headed to the Legal Marketing Association’s Annual Conference! Stay tuned to this space for recaps of the sessions that I’m attending, and if you’d like to follow along with the tweetstream from the conference, head over to #LMA16 for the latest tweets from the conference.

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Rainmaking Recommendation from Jaimie Field: Strategic Referral Partnerships

We’re back today with another rainmaking recommendation from expert Jaimie Field! My apologies for the radio silence the last few days – our 2016 Asia Pacific Regional Conference required my full attention, and I’m still catching up before I head off again next week to the Legal Marketing Association’s Annual Meeting, where I’ll be reporting back from with some valuable content over the next several weeks. So stay tuned!

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Two Tips to Add Personality to Your Content

PhotoOne of the greatest criticisms you hear for legal content is that it’s lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, post, or video with legalese.

But what does that mean – “add personality” to your content? And how do you do it?

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Week of March 21, 2016 on ILNToday – A Roundup

roundupWe have quite the roundup for you today before this holiday weekend, with articles from around the world! Happy Easter to all who celebrate!

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The Value of Conference Networking

photo-1457213453084-d386450c6252Next week, I’m heading to Tokyo for our Asia Pacific Regional Conference, and the following week, I’ll be off to Austin for the Legal Marketing Association’s Annual Meeting (and yes, I’m running my half-marathon in between those two, in a city that is not my home). Because of this, I’ve got conference networking on the brain. Much of what I want to say about conference networking I’ve already said here at Zen, so instead of rehashing it, I want to round-up some of my favorite posts and advice for networking at conferences right here for you. I’m also throwing in a couple of posts related to general networking, and adding in how you can apply the advice to conferences:

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Two Ways Content Marketing is Like Running

Run1If you’ve been spending any time with me lately, you know that I’ve been running. A lot.

I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that far” being 13.1 miles if you’re not familiar with the half marathon distance). I’ve done several 5ks, and one rather dubious 10k in the rain, where I ended up walking a lot due to a lack of training, but this time, I’m serious.

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