Zen & the Art of Legal Networking

Wondering Wednesdays: Content Marketing

In our second installment of Wondering Wednesdays, I answer the question “What is content marketing, and how can I use it successfully?”

Content marketing is defined by the Content Marketing Institute as creating and curating valuable content to attract and retain clients. I would take it a step further and add that it’s also to become known as a thought leader, who is the go-to source for a particular subject. 

Read full article

Two for Tuesdays: Tools

Today’s Two for Tuesdays will be a little bit different, because I’m talking about tools rather than tips. Though using each of these tools is actually a tip…it’s possible I haven’t had enough coffee today.

So, jumping right into the tools instead! The first of these tools is one I knew about, but didn’t understand the benefits of until recently, while the second is one I’ve been using for a while, but finally started to use a bit more fully. 

Read full article

Relationship-Building: It’s All About You

Regular readers of my blog may be shocked when they read the title of this post – am I really suggesting that you should make relationship-building all about you?

Yes and no.

For the purposes of this post, let’s separate out the “you” and “them” of relationship-building. When you’re building relationships, the content has to be all about the other person:

  • You let the other person do most of the talking, and you do most of the listening.
  • You ask pointed questions about what is of interest to them.
  • The content you share online and off is directed at what is most useful to your audience. 
Read full article

Week of March 3, 2014 on ILNToday – A Roundup!

I can’t believe it’s March already. I know we say this every year, but time does really seem to move faster as an adult than it ever did when we were kids!

Today’s roundup will be a quick one, as I’m battling a low-grade migraine today. We’ve had some great content come through this week, as usual. So grab your coffee and settle down to read this week’s top posts from ILNToday:

  • Business Acquisition Agreements from Davis, Malm & D’Agostine: Davis Malm shares a chapter that they authored on how to negotiate business acquisitions agreements, in our top read post of the week!
Read full article

Getty’s New Embedding Feature – Don’t Get Excited Yet

We all know that images are incredibly important in this day and age. When you’re constantly bombarded with information all day long, a bold image can stop you in your tracks and help you to focus on the associated content.

In fact, this infographic from mdgadvertising has some great information about how important images are in social media, including this tidbit: 

Read full article

ILN-terviews: Kriton Metaxopoulos, A. & K. Metaxopoulos and Partners Law Firm

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose one of our newest ILN members, Kriton Metaxopoulos of our member firm, A. & K. Metaxopoulos and Partners Law Firm in Greece! Many of our attorneys will be meeting Kriton for the first time in Chicago in May, so this is a good opportunity to learn a little more about him first!

Read full article

Two for Tuesdays: Building Social Equity

Today’s Two for Tuesdays comes via a suggestion from my friend, Nancy Myrland (@nancymyrland), who is helping me battle today’s writer’s block! She recommended I look at two ways to build social equity – social equity is generally considered to be a term of use in social media, whereby you build your credibility online to increase your perceived value by others. But it can also apply in all networking and business that we do – how do we get people to perceive us as valuable to them? 

Read full article

Daily Habits of Highly Effective Bloggers – A Webinar Recap

Last week, I had the pleasure of attending LexBlog’s webinar “Daily Habits of Highly Effective Bloggers” with Kevin O’Keefe (@kevinokeefe). Kevin kicked off the session by saying that there is no perfect way to blog, but that over the past ten years, he’d develop some habits that work for him.

The session covered:

  • Essence of blogging
  • Listening tools
  • Posting
  • Complementary Social Media
  • Habits of LexBloggers
Read full article

Week in February 24, 2014 on ILNToday – A Roundup!

It’s another polar-vortex sort of day here in the northeast, with the temperatures back in the single or negative digits. So if you’re in one of those cold areas, grab a cup of hot chocolate (or some coffee) and take a break to read today’s roundup with this week’s top posts from ILNToday!

Read full article

What the Target Data Breach Aftermath Teaches Us About Crisis Communications

Like many people, I shop regularly at Target. It’s one of my favorite stores. So when I first heard news of the data breach they’d experienced, my heart sank. I am a Target Red cardholder, and had used my card to shop there three times during the time period identified.

And then I learned about the full scope of the attack – that it affected shoppers who used ANY credit card at Target during that time, and involved more than just information about their card numbers. I saw many people panic, and agreed that if I had used my debit or another card there, I would have been canceling it immediately. 

Read full article