Next week, I’m heading to Tokyo for our Asia Pacific Regional Conference, and the following week, I’ll be off to Austin for the Legal Marketing Association’s Annual Meeting (and yes, I’m running my half-marathon in between those two, in a city that is not my home). Because of this, I’ve got conference networking on the brain. Much of what I want to say about conference networking I’ve already said here at Zen, so instead of rehashing it, I want to round-up some of my favorite posts and advice for networking at conferences right here for you. I’m also throwing in a couple of posts related to general networking, and adding in how you can apply the advice to conferences:
Zen & the Art of Legal Networking
If you’ve been spending any time with me lately, you know that I’ve been running. A lot.
I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that far” being 13.1 miles if you’re not familiar with the half marathon distance). I’ve done several 5ks, and one rather dubious 10k in the rain, where I ended up walking a lot due to a lack of training, but this time, I’m serious.
Now that we’re more than halfway through March, we’re almost at the end of the first quarter of 2016. If it feels like this year is flying by, that’s because it is – as you are busily meeting the demands of your day to day work, are you also progressing on your marketing and business development plans? The end of the quarter is a good time to check in, if you’re not doing so on a regular basis, and set some goals for the quarter ahead, to take small, incremental steps that will add up to progress in the long run.
Today, I’m bringing you a reprint of my friend, Lance Godard‘s latest blog post on 3 reasons every lawyer should study JD Supra’s Readers’ Choice Awards. The awards came out earlier this week, and while you may be inclined to dismiss them automatically as something only to celebrate for those who were honored, you’d be wrong. There are actually a number of important reasons you should be focused on the information revealed in these awards, and Lance is here to tell us why.
In today’s Rainmaking Recommendation, rainmaking coach and trainer, Jaimie Field, helps you to understand how to present who you are to your potential referral sources, so that they can be sending you the right referrals. Do your referral sources really know what you do?
When asked by someone – whether at a party, a networking event, at a family reunion – “what do you do?”, too many attorneys answer: “I’m a lawyer.” Or maybe you switch it up and say: “I’m a __________ (fill in practice area) attorney.
Last week, I was speaking with one of my lawyers about content marketing and social media, and he wanted to know whether “all this blogging and social media stuff” really brings in work for lawyers. It’s a question I get a lot from my lawyers, and one that ties in nicely with an article I was just reading this afternoon, so I thought I’d share my answer with you here as well.
I’m just back from London, where I represented the ILN at The Lawyer’s European Awards 2016, where we were shortlisted for Global Network of the Year, and three ILN members were also shortlisted for various categories. We are excited that the ILN’s Chinese member, Zhong Lun Law Firm, won for Law Firm of the Year: Asia! We join all our fellow ILN members in wishing them the warmest congratulations.
Litigators: a recent survey by public relations firm Greentarget highlights the opportunity to be proactive with your clients, says Senior Vice President and head of the firm’s Crisis & Litigation Communications Group, Larry Larsen.
The survey itself focused on the intersection between communications planning and reputation in high-profile lawsuits, and revealed that a lack of planning outside of the courtroom, not surprisingly, can lead to damaging a company’s image. From Greentarget’s press release:
Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.
“Social media marketing” came about when social media platforms were introduced and we learned how to use online technology to build relationships that we’d previously been building offline (that’s tremendously simplified, but you get the idea). Then “content marketing” came along to describe what many law firms had been doing for years – writing about the law and its impact on their clients, and then sharing it with them. As a term, content marketing is broader than that, but in terms of the legal industry, that’s pretty much the short version.
We’ve got some meaty articles in the roundup for you this week – from European data privacy law to reflections on the latest US Supreme Court ruling and more, these are posts from our members that are not to be missed:
- From #SAFEHARBOR to #PRIVACYSHIELD through the Judicial Redress Act from EXPLegal (Italy)
- Canadian Securities Regulators Substantially Change Take-Over Bid Rules from Clark Wilson (Canada)
- KOMMENTARER PÅ BLOG FØRER TIL BORTVISNING from DAHL Law Firm (Denmark)
- U.S. Supreme Court Rules in Favor of Liberty Mutual from Epstein Becker & Green (US)
- Chicago Human Rights Ordinance Amended to Include Military Status from Arnstein & Lehr (US)
- The key to holiday pay: the door remains Locked from Miller Samuel Hill Brown (Scotland)
- Massachusetts Court Denies Gillette’s Motion to Enjoin Former in House Counsel Who Became General Counsel of Competitor from Epstein Becker & Green (US)
- Order prohibiting Google from delivering search results heads to SCC from Clark Wilson (Canada)