June 29, 2016
Let’s face it: networking can be hard. Unless you’re someone who thrives on meeting other people (and many of us don’t, including yours truly), networking is something that we consider to be a chore, albeit a necessary one.
So why not pair it with something that you already like doing?
June 28, 2016
Last week, we talked about two steps to bring the WOW factor back to your content marketing. Continuing with that theme, and the post that inspired it, we’re going to look at two more actions that those of us producing content for law firms should be taking to make sure that we’re wow-ing with our email content.
June 24, 2016
With the Brexit results in this morning from the UK, I’m sure we’ll be seeing quite a bit of commentary in the coming days about the effects on businesses, both in the UK and the EU. Scotland’s Miller Samuel Hill Brown previewed the implications for employment law earlier this week, so you’ll want to take a look at their post for an idea of what’s to come, and keep an eye on ILNToday for the latest news from our firms on what Brexit may mean as the dust starts to settle.
June 21, 2016
Taped to my computer monitor, I have a set of photobooth photos from last years LMA New England conference, which include the conference theme: “What’s Your WOW Factor?” As much as I enjoy seeing the photos of my friends and I from the conference, the theme itself is a constant reminder to be asking myself that question as I undertake my daily tasks – “What’s my WOW Factor today?”
June 17, 2016
It’s a beautiful day here in the northeast, and we’ve got some great global content for you in our roundup from ILNToday. So grab a cup of coffee and check out this week’s top posts!
June 15, 2016
Are you worried that technology is going to take over the legal profession and make lawyer obsolete? Then rainmaking coach and trainer, Jaimie Field‘s latest post is for you! And she’s speaking my language, because the focus is on relationships.
June 14, 2016
Last week, we looked at one of the entries that had been submitted and won for this year’s Your Honor Awards for the Legal Marketing Association. I liked the concept so much that I want to take the opportunity to do it again, this time with one of my other favorite entries: K&L Gates LLP’s “Australian Open – Building Brand Awareness for a New Entry Down Under.”
June 10, 2016
After a whirlwind conference in Boston last week, we’re getting back to normal around here and back to our regularly scheduled posts (I hope!). I’ve got a lot of new projects in progress and in the works, which may or may not show up here on Zen, but will certainly be keeping us busy at the ILN!
June 7, 2016
Earlier this year, I had the pleasure of serving as a judge for the Legal Marketing Association’s Your Honor Awards. These awards are the “longest-running annual international award program recognizing excellence in legal marketing,” and it’s the second time I’ve been able to serve as a judge. I enjoy it not only because of the camaraderie among my fellow judges, but because I get to see some of the smartest work in the industry, and get a sense of how firms and other professional services organizations in the legal industry are meeting the challenges that we face every day.
June 2, 2016
I’m a day late with this, but things are underway here in Boston with our Annual Conference, so I’m busily running around the hotel and the city with my lawyers over the next few days. But better late than never, right? So here is Jaimie Field‘s latest Rainmaking Recommendation for you! (And it’s one I really want my lawyers to be reading, because it underscores the message I’m going to be giving during my presentation tomorrow).