Zen & the Art of Legal Networking

Two for Tuesdays: Content Marketing Tips for 2015 Part 2

Last week, we looked at two of six content marketing tips from Forbes for 2015, and this week, I want to focus on the two others in their article that I found to be of value for the legal industry.

Tip One: Focus on Social

I’m sure it will come as no surprise to regular readers of Zen that I picked up on this tip, and I stand behind it as a valuable one. Social media continues to be a valuable means of engagement, and helping to disseminate content – both yours and others.

In last week’s post, we talked about becoming a content curator – for me, content marketing is about more than sharing what you’ve written or developed; it’s about identifying what’s of value to the audiences you serve and sharing that with them, so that they don’t have to do the work of finding it. 

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Week of March 9, 2015 on ILNToday – A Roundup!

It’s hard to believe that we’re already almost halfway through March, and that means the first quarter of the year is almost finished – how are you doing on your 2015 goals so far?

We’re rocking and rolling on our 2015 plan so far, but there’s a lot more to do! So while I’m off to the next thing, I’ll leave you with this week’s top posts from ILNToday!


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Blogging for Enhancing Conferences & Events

Next week, I have the pleasure of joining my fellow co-leaders for the Social Media Special Interest Group for the Legal Marketing Association in presenting a webinar on using social media to ramp up conferences and events. My part of the session will focus on blogging, so I thought I’d offer you a preview of my remarks here! LMA members can attend the webinar by registering here.

You may be surprised to hear that blogging can be a valuable tool for ramping up your conferences and events, but it’s actually quite a valuable one, and one I use often (if you are a regular Zen reader, you’ll be familiar with my recaps).  There are two sides to this, the attendee side, and the organizer side, and I’ll cover both. 

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Two for Tuesdays: Content Marketing Tips for 2015

I’m still facing massive jet lag (for me, it’s roughly 3:30 in the morning at the moment), so today’s Two for Tuesdays will be brief and to the point (and hopefully make sense!).  We’re still focused on content marketing for our Tuesdays’ posts, and today, I’m piggybacking off an excellent post from Forbes, The Only 6 Content Marketing Tips You Need for 2015.

From the title,  you can tell that Drew Hendricks, the author, looks at six tips – we’ll check back in on a couple more next week, but for today, there are two that I want to examine as they relate to the legal industry. 

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Client Service Excellence: Make Everyone Feel Like a VIP

I’m just back after being away for our 2015 Asia Pacific Regional Meeting in Shanghai, where we had one of the best examples of excellent client service that I’ve seen in a long time – which provides a superb learning opportunity for all of us in professional services. Our Asia Pacific conference is typically our smallest meeting, with around 20 attendees, and as such, we don’t make up a significant part of a hotel’s business in the same way that we do for our other conferences.

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Week of March 2, 2015 on ILNToday – A Roundup!

Today’s Roundup comes to you from halfway around the world from my usual roundup location – I’m in Shanghai with the ILN’s Asia Pacific Regional Conference! We have one more day tomorrow before the conference wraps up, and everyone has been having a wonderful time and connecting incredibly well with each other – it’s been very evident in the way that it’s difficult to get them to spend any time apart!

In the meantime, we’ve still had posts coming through on ILNToday! Here are this week’s top posts:


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Rainmaking Recommendation from Jaimie Field: Why Can’t They Sleep?

The title of Jaimie’s post made me chuckle a little, since it’s the middle of the night on the east coast at the moment, and I am wide awake, as I’m currently in Shanghai for our Asia Pacific conference. I was awake myself last night on and off, in part because of jet lag, in part because I was worried I’d sleep through my alarm and miss the morning meetings, and in part because I was mentally running through my conference checklists and thinking about all of the emails and work I could be doing instead of sleeping.

But, despite all of that, I’ve managed to get through almost all of it, as usually is the case, and we’re almost ready for tonight’s kickoff reception and dinner. Keep an eye on our Instagram and Facebook pages for photos from the events! Now, on to Jaimie’s post! 

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Two for Tuesdays: Tips for The Biggest Challenge to Content Marketing

As you read this, I will either be in Shanghai, or on my way there (my brain is currently too fried from conference prep, getting ready for a blog launch, and a variety of other projects to calculate the time/travel difference!). And that’s actually a perfect segue for this week’s Two for Tuesdays, in which we look at the biggest challenge that you’re going to see to content marketing in 2015.

The inspiration for this post comes again from Business 2 Community, with a post from Asaf Rothem, “3 Major Challenges Your Content Marketing Department Will Encounter in 2015.” Admittedly, I chuckled at the title, because for the most part, none of us will have a full blown content marketing department.

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Week of February 23, 2015 on ILNToday – A Roundup!

It’s Friday, so that means it’s round up time! It’s been such a big day here at the ILN, with the launch of ILN IP Insider, which means it’s been a long week of preparation and planning, after months of design, testing, writing, analyzing, followup and more! Not to mention that we leave Monday for our Asia Pacific Regional Meeting in Shanghai next week!

It’s been a busy start to the year, to say the least, but that only means that great things are and will be happening around here! So before you head out for the weekend, please head over to ILN IP Insider to take a look, and then look through this week’s top posts!


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ILN IP Insider Blog to Tackle Latest Global Intellectual Property Trends

I could not be more excited to announce that today, the Intellectual Property Specialty group of the International Lawyers Network is launching their first collaborative blog (indeed the ILN’s first collaborative blog period!) – ILN IP Insider!

It’s been a labor of love with myself and our dedicated IP lawyers from around the world, to put together this resource for the latest in global intellectual property trends. 

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