Zen & the Art of Legal Networking

Week of January 23, 2017 on ILNToday – A Roundup!

roundupIt’s hard to believe we’re almost at the end of January already, but here we are! And at the end of another week, so we’re bringing you our latest roundup of the top posts from ILNToday:

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Combatting the Zombiefication of Legal Content Marketing with a Plan

Grunge cracked zombie virus concept background with some soft smooth lines

In keeping with our theme of zombies (this is the last post on this for a while, I swear), when last we saw our intrepid band of beloved Walking Dead characters, they were coming up with a plan to fight Negan and the Survivors. Without a plan, they spent much of the previous season just reacting to a bad situation – they thought they had all the information they needed on Negan, and took out one of his outposts, only to learn it was a small segment of his followers, and **spoiler alert** people died.

While no one is going to die without a content marketing plan, a rigorous, strategic plan can turn what is haphazard actions taken with fingers crossed into an efficient formula for building your online reputation into something that works for you. A plan combats the two issues we addressed with hit-or-miss content marketing last week,

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Week of January 16, 2017 on ILNToday – A Roundup!

roundupIt’s been a busy week here at the ILN, and we’re still very excited about our inclusion in The Lawyer’s shortlist for Global Law Firm Network of the Year! Our members have been busy too, producing some excellent and important content that we’ve showcased on ILNToday. Check out the roundup here:

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Combatting the Zombiefication of Legal Content Marketing with Data

Grunge cracked zombie virus concept background with some soft smooth lines

On all The Walking Dead quizzes I’ve taken, the results always show that I’m a Carol (TWD fans, you know what I mean).

But we’re not fighting actual walkers (or Saviors) – just the zombiefication of legal content marketing that’s been happening over the last couple of years as the patina wears off on our shiny new toy of content. Who’s with me?

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International Lawyers Network Shortlisted as Global Network of the Year by “The Lawyer” for Second Year

ILNWe’re pretty thrilled around here after hearing late last week the very exciting news that the ILN was shortlisted for the second year in a row for Global Network of the Year by The Lawyer. This is only the second year the category has been included for consideration the awards.

Judges in this category examine evidence of strategic vision, with particular focus on cross-border initiatives, consistent excellence in the delivery of legal services and outstanding talent management, in evaluating the submissions. We’re incredibly proud that the strong relationships that we have with our members (and among our members!) provide us with the support that allow us to develop innovative marketing strategies that make such honors possible. 

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Week of January 9, 2017 – A Roundup! 

roundupI’m off to the windy city tomorrow to meet with some fellow Legal Marketing Association members for the Your Honor Awards judging weekend! Your Honor Awards are considered to be the “Oscars” of legal marketing, and this weekend is when we take the individual judging work that we’ve been doing over the last several weeks (looking at more than 200 entries) and get together as a group to discuss who has been doing some of the most brilliant marketing of the past year in a variety of categories. It’s my third experience judging, and it’s always both fun and rather intense to go through all of the entries!

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Combatting the Zombiefication of Legal Content Marketing with Breakthrough Storytelling

Grunge cracked zombie virus concept background with some soft smooth lines

17 million people watched the October 23rd premiere of the 7th season of The Walking Dead.

Although the show is wildly popular because of its writing and its character development, it’s safe to say that it’s also a huge hit because, well, zombies.

Zombies may not be the biggest threat facing our friends on TWD at the moment, but it turns out that zombie-thinking IS the biggest threat facing our content marketing efforts in the legal industry.

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Week of January 2, 2017 – A Roundup! 

roundupIt’s hard to believe that we’re already at the end of the first week in January (and that tomorrow is my birthday – shameless plug), but we’re here with the first roundup of 2017! New to the roundup this week is our member firm in Argentina, who is checking in with some legislative updates now that the government is repealing some of the policies of the last 12 years. So stay tuned for additional news on that front!

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Rainmaking Recommendation from Jaimie Field: New Year’s Resolutions (aka Decisions, Decisions, Decisions)

Rainmaking expert and trainer, Jaimie Field, is back with her bi-monthly recommendations, and she’s kicking off the year by talking about resolutions (Do you have any?). See what she has to say about every day decisions adding up to big changes.

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Three Ways to Inspire Your Marketing in 2017

FullSizeRender2017 is here and that means a fresh, clean slate, right?

I like fresh starts, and I like that I feel like I get two of them during the year – one in January with the advent of a new year, and one in September when the school year begins again (even though I’m not in school anymore). But with 2017, I’m struggling to feel rejuvenated. It could be the two solid days of rain we’ve had to kick off this week, or the tough slog that was 2016, but whatever the reason, I’m just not feeling it this week.

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