We’re in the final stages of getting ready for our Annual Conference, which is in less than two weeks! So let’s jump right into the roundup!
Zen & the Art of Legal Networking
Every time I want to learn something about content marketing, I look to Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, and author for the Content Marketing Institute. In one of his latest posts, Patel addresses “How to Fix the 4 Biggest Problems with Content Writers.” Since it’s a Two for Tuesdays post, it actually works out well that I only want to focus on two of his four identified problems, and translate them over for the legal industry.
We’re less than three weeks away from our Annual Conference, which will be held this year in one of my favorite cities, Boston! We’re looking forward to meeting up with our delegates from all over the world, for an excellent conference, which means that at the moment, we’re deep in the final stages of making sure all of the final details are taken care of!
But I took a short break to bring you this week’s top posts from around the Network from ILNToday:
It’s hard to believe the first week in May is over, particularly when it feels so much like the first week in April with all of this rain! But that’s also the perfect time to be checking in with your marketing & business development plans to see how things are shaping up as we begin a new month, to ensure that you’re continuing to move towards your goals!
Today’s rainmaking recommendation from rainmaking expert and trainer, Jaimie Field, seems like it would be a no-brainer, but it’s probably one of the hardest ones – to get more referrals, have you tried asking for them? Read on!
It’s a bit hard to believe that we’re already at the end of April, but it’s true! May is here on Sunday, and with it comes (hopefully) some sunnier weather after the grey week we’ve had and also our annual meeting of our Intellectual Property Group at the International Trademark Association’s Annual Conference, which I look forward to every year. Before we get to that, though, look for our IP bloggers right here in the roundup, along with other legal content from around the Network (see what I did there?):
These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting attention! So I didn’t want to miss the LMA’s session on “Video Isn’t Just for Hollywood,” with Lane Powell’s Jennifer Castleberry, ReelLawyers’ Bill White, and Sutherland’s Stephen DiGennaro.
Legal marketing is more than an art; it’s a science.
Or so says Tom Shapiro of Stratabeat, Inc, who presented one of the four TED Talks during an LMA16 breakout session at the recent Annual Conference in Austin, Texas. According to the session description: