March 12, 2014
In our second installment of Wondering Wednesdays, I answer the question “What is content marketing, and how can I use it successfully?”
Content marketing is defined by the Content Marketing Institute as creating and curating valuable content to attract and retain clients. I would take it a step further and add that it’s also to become known as a thought leader, who is the go-to source for a particular subject.
March 11, 2014
Today’s Two for Tuesdays will be a little bit different, because I’m talking about tools rather than tips. Though using each of these tools is actually a tip…it’s possible I haven’t had enough coffee today.
So, jumping right into the tools instead! The first of these tools is one I knew about, but didn’t understand the benefits of until recently, while the second is one I’ve been using for a while, but finally started to use a bit more fully.
March 10, 2014
Regular readers of my blog may be shocked when they read the title of this post – am I really suggesting that you should make relationship-building all about you?
Yes and no.
For the purposes of this post, let’s separate out the “you” and “them” of relationship-building. When you’re building relationships, the content has to be all about the other person:
- You let the other person do most of the talking, and you do most of the listening.
- You ask pointed questions about what is of interest to them.
- The content you share online and off is directed at what is most useful to your audience.
March 7, 2014
I can’t believe it’s March already. I know we say this every year, but time does really seem to move faster as an adult than it ever did when we were kids!
Today’s roundup will be a quick one, as I’m battling a low-grade migraine today. We’ve had some great content come through this week, as usual. So grab your coffee and settle down to read this week’s top posts from ILNToday:
- Business Acquisition Agreements from Davis, Malm & D’Agostine: Davis Malm shares a chapter that they authored on how to negotiate business acquisitions agreements, in our top read post of the week!
February 28, 2014
It’s another polar-vortex sort of day here in the northeast, with the temperatures back in the single or negative digits. So if you’re in one of those cold areas, grab a cup of hot chocolate (or some coffee) and take a break to read today’s roundup with this week’s top posts from ILNToday!
February 27, 2014
Like many people, I shop regularly at Target. It’s one of my favorite stores. So when I first heard news of the data breach they’d experienced, my heart sank. I am a Target Red cardholder, and had used my card to shop there three times during the time period identified.
And then I learned about the full scope of the attack – that it affected shoppers who used ANY credit card at Target during that time, and involved more than just information about their card numbers. I saw many people panic, and agreed that if I had used my debit or another card there, I would have been canceling it immediately.