Zen & the Art of Legal Networking

February 17, 2012

Week of February 13, 2012 on ILNToday – Roundup!

By Lindsay Griffiths of ILN

Without further ado, some of this week’s top content from ILNToday:

  • A Tale of Two Trademark Appeals from Clark Wilson: In this post, Clark Wilson’s Larry Munn discusses two trademark appeals (as the title suggests!) – that of Clic International Inc. v. Convenience Food Industries (Private) Ltd., 2011 FC 1338 and David M. Locke v. Osler, Hoskin & Harbourt LLP, 2011 FC 1390.
  • First Circuit Limits SOX Whistleblower Protection to Employees of Public Companies from Epstein Becker & Green: In another discussion of appeals, EBG’s Christina Fletcher talks about the US Court of Appeal for the First Circuit’s decision, which narrows the scope of SOX whistleblower protection to employees of public companies, and not employees of their contractors or subcontractors who are private companies. 
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February 15, 2012

Rainmaking Recommendation from Jaimie Field: Acknowledge Me!

By Lindsay Griffiths of ILN

Following up on our last Rainmaking Recommendation from expert Jaimie Field addressing the issues of why clients don’t come back, we have the next in the series – “Acknowledge me! ”

Reason #2 Why Client’s Don’t Come Back: You’re Unresponsive

In a continuation of the series on “Why Client’s don’t come back”, this Rainmaking Recommendation will address the number one reason why clients’ don’t come back – because you don’t respond to them.  

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February 13, 2012

ILN Marketing Roundtable: Social Media Policies

By Lindsay Griffiths of ILN

The last two weeks, we’ve been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks “Do you have a social media policy in place? If so, how are you handling training on both policies and proactive use of social media and tracking of results?” 

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February 10, 2012

Week of February 6, 2012 on ILN Today – Roundup!

By Lindsay Griffiths of ILN

Happy Friday all! It’s been a very busy week here at the ILN, which makes me feel as though this is a well-deserved weekend ahead. On to the roundup – because it’s been so busy this week, I’m going with a top 5!

  • You better get your 401(k) assets moving from McDonald Hopkins: McDonald Hopkins’ John Wirtshafter discusses the issue of employer contributions to 401(k) plans, identifying what the Department of Labor sees as a reasonable amount of time to make these contributions and what companies should do to make sure they’re complying.
  • IRS UPDATES GUIDANCE FOR W-2 REPORTING OF EMPLOYER-SPONSORED HEALTH COVERAGE from Davis & Gilbert: D&G’s bottom line on this sums it up best: “W-2s issued in 2013 for the 2012 tax year will need to reflect the cost of employer-sponsored group health coverage. Employers should immediately begin determining which of their group health coverages (including EAPs, wellness programs, and hospital and fixed indemnity plans) must be reported in accordance with the updated guidance.”  See the full article for additional details. 
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February 9, 2012

Let’s Be Social – A Look at the 2012 In-House Counsel New Media Engagement Survey

By Lindsay Griffiths of ILN

There are still people out there who think social media is not for professionals.

C’mon, admit it.

All right, so the likelihood is that those people aren’t reading this blog, because, after all, it’s part of that “social media stuff.” But how many of you who have dipped your toe in the water (i.e. joined Facebook, staked your claim on your Twitter name, filled out your LinkedIn profile) are using social media? And how many of you are blogging…regularly? 

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February 7, 2012

Superbowl Commercials – The Bad & The Ugly 2012

By Lindsay Griffiths of ILN

So yesterday, we had the chance to take a look at some of the higlights from the Superbowl commercials of 2012.  Now, it’s time to see which spots failed, why, and what lessons law firms can take from them.

We’ll start with my pick for the worst commercial of the night…Go Daddy’s Body Painting Commercial (which is pretty much tied with their Cloud commercial for worst in my book).

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February 6, 2012

Are you ready for some FOOTBALL….Commercials? (The Good)

By Lindsay Griffiths of ILN

While I know that most people watch the Superbowl for the sports (myself included, I do like the game!), the biggest football game of the year is also the Superbowl for marketers – because of the commercials.

I’ve heard mixed reviews of last night’s spots from people via my social networks, but I have to say that unlike recent years, I was very pleased with this year’s ads. As I did last year, I’ll give you my thoughts on the good, the bad and the ugly, starting with the good…

Overall, I’d say that humor won out this year. To me, the commercials that did “funny” right were the real winners…and also the most memorable. However, one funny, expensive ad spot doesn’t change a lot, but it’s fun to see where they went right and the lessons that law firms can take from them. 

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February 6, 2012

ILN Marketing Roundtable: What has been your greatest social media challenge thus far, and how did your firm tackle it?

By Lindsay Griffiths of ILN

Last week, we looked at the question of firms’ biggest social media successes, but this week, it’s time to look at the other side of the coin – challenges.

The question we posed was “What has been your greatest social media challenge thus far, and how did your firm tackle it?”

 

Posted in Asia Pacific | Europe | North America | Zen & the Art of Legal Networking
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February 2, 2012

ILN-terviews: Dimpy Mohanty, LexCounsel Law Offices

By Lindsay Griffiths of ILN

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, Dimpy Mohanty of our member firm LexCounsel Law Offices in New Delhi, India.

In one sentence, how would you describe your practice?
Responsive and business-oriented.

Who would be your typical client?
One looking for advice which is well-rounded and covers diverse practice areas.

What would you like clients and potential clients to know about you?
That we at LexCounsel offer practical solutions based on, but not bogged down by a narrow reading of, law. 

Posted in Asia Pacific | Zen & the Art of Legal Networking
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February 1, 2012

Rainmaking Recommendation from Jaimie Field: I didn’t know you did that

By Lindsay Griffiths of ILN

Today, I’m bringing you another excellent rainmaking recommendation from expert Jaimie Field - ”I didn’t know you did that.”

“Why don’t clients come back?”

Recently, I received an email from a litigation attorney from Connecticut who asked the question above. It seems that some clients of the firm who seemed happy with the work the  attorneys of the firm were doing were going elsewhere for subsequent representation. 

So I dedicate this and the next few Rainmaking Recommendations to this attorney with thanks.

Over the next few emails we will cover  the reasons why clients don’t come back and how to ensure they do:

Rainmaking Recommendation # 51:  “I didn’t know you did that”

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