Zen & the Art of Legal Networking

Week of April 17, 2017 on ILNToday – A Roundup!

roundupGreetings from rainy and foggy New Jersey, where we’re bringing you this week’s roundup of top articles from around the ILN! Let’s hope it’s true that April showers bring May flowers, and at least in the meantime, you’ll have these substantive pieces to read through to bring you up to date in the latest in the law from our various jurisdictions:

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Using the Client Experience to Up Your Game

zachary-nelson-192289The final session that I’d like to share from the Legal Marketing Association’s Annual Conference this year focused on learning lessons from businesses outside of the legal industry – while there’s something to be said for understanding what your peers are doing within the industry, there’s a lot to be learned from other professionals as well. LMA brought Maggie Watkins, Chief Marketing Officer of Sedgwick LLP to moderate Lynn Skoczelas, Chief Experience Officer of Sharp HealthCare, Lilian Tomovich, Chief Experience Officer at MGM Resorts International, and Susan Letterman White, Founder and Managing Partner of Letterman White Consulting to offer their perspective on how businesses are using the client experience to up their game.

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Week of April 10, 2017 on ILNToday – A Roundup!

roundupSince tomorrow is a holiday for us, and much of our Network, you’re getting a bonus post, and the roundup, today! We’ve got a lot of great content for you, so before you head out for a long weekend, take a look through the best of ILNToday this week:

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In-House Counsel Panel: The Rapidly Changing Legal Buying Cycle

photo-1433650552684-d4004a945d6cRegular readers of Zen know that one thing I never miss is a good in-house counsel panel. Who can skip the opportunity to listen to the clients of our clients tell us how to do our jobs better and what matters to them at this very moment?

With some heavy hitters on this year’s panel at the Legal Marketing Association’s Annual Conference, I knew I wouldn’t be disappointed. On the panel, we had:

  • Connie Brenton, Chairman of the Board for Corporate Legal Operations Consortium (CLOC) and Senior Director of Legal Operations for NetApp, Inc.
  • Jeffrey Franke, Chief of Staff to the General Counsel and Senior Director of Global Legal Operations for Yahoo, Inc.
  • Steve Harmon, Vice President and Deputy General Counsel, Legal Services at Cisco Systems, Inc.
  • George Milionis, General Counsel of Petersen-Dean, Inc.
  • Moderator: Richard Caruso, Vice President of Legal Media at ALM LLC
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Artificial Intelligence: Changing the Practice and Marketing of Legal Services

alex-knight-199368For many of us in the legal industry, a hot topic of the moment is artificial intelligence – less because we’re actively using it, and more because we know we need to understand it, at least enough to be able to speak about it intelligently with lawyers, colleagues and clients. AI is not new, and once again, legal is one of the industries that’s lagging behind – but you know what that means: it’s rife with opportunity.

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Rainmaking Recommendation from Jaimie Field: Who Are You Writing For?

In this week’s Rainmaking Recommendation from expert and trainer, Jaimie Field, she talks about something near and dear to my heart – writing for your audience. We talk a lot about the WHO of your content here on Zen, and it’s an INCREDIBLY important piece of being successful in your writing – whether it’s blogging, writing industry articles, or even sending out a short tweet. WHO are you writing for?

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Wooing the Gator Brain: A Lesson in Behavioral Economics

1471986_10152068718732792_63633386_nLast week, the Rotterdam School of Management posted the results to a study that showed that a lack of sleep leads to more arguments at work. I retweeted it with the comment “In other news, water is wet.”

But even though we may consciously realize that things like lack of sleep and hunger affect our mood and even our productivity, are we really paying attention to how much this impacts our business, and harnessing the power of persuasion effectively?

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Week of March 27, 2017 on ILNToday – A Roundup

roundupWe’re here with another roundup, after an intense week attending the Legal Marketing Association’s Annual Conference – it’s always like trying to drink water from a fire hose in terms of learning and networking. So while I decompress from a crazy few days and catch up on work and emails, here is the roundup of articles from our lawyers on ILNToday:

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Week of March 20, 2017 on ILNToday – A Roundup

roundupIt’s been another exciting week here at the ILN – more than a dozen of our firms were recognized by Chambers in their Global Guide, while I’ve been traveling in Stockholm, preparing for our Annual Conference, which will take place in June. ILN members, get ready for a great event! Our lawyers have been busy putting together some great content for you as usual, which I’m bringing to you in this week’s roundup – make sure to read one of my all-time favorite posts from Jim Flynn in this week’s ILN IP Insider:

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3 Ways to Find the Right Network for Your Law Firm

rawpixel-com-196464Recently, I had the opportunity to write a piece for JD Supra’s Perspectives, on 5 Ways a Law Firm Network Can Make Your Firm More Successful. Sure, I’m a little bit biased, but here’s how I feel:

Over the last decade, we’ve seen a titanic shift in the legal industry, and one thing I know for sure is that we’ve all got to get comfortable with being uncomfortable. Change, innovation, disruption – it’s all here to stay, and how it shakes out will be different for each law firm and law firm client.

What we do know is that the client is king – they always were, but now they know it too. And that means clients expect their firms to get creative about ways and means to provide value. This can be accomplished in a myriad of ways, depending on your strategy, goals, and clients, but a piece of that puzzle is the law firm network.”

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