Author Archives: Lindsay Griffiths

Superbowl Commercials – The Good of 2015

I’m finally back with another Superbowl commercials post! In today’s post, we’ll cover my second tier commercials, those I’m calling the “good” of 2015. I’m going to look at three of them, as well as the lessons that lawyers and law firms can learn from them, and then I’ll list the other commercials that I liked and would consider worth a watch. 

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Two for Tuesdays: Content Marketing Mistakes to Avoid

Focusing on content marketing for last week’s Two for Tuesdays worked so well that I’m doing it again this week. Today, we’re looking at mistakes that you want to avoid making in your content marketing. I found this great piece by Amanda Jesnoewski, owner of Velocity Media + Communications, on Startup Smart, where she discusses “Four content marketing mistakes you need to avoid.” 

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Rainmaking Recommendation from Jaimie Field: The Super (Bowl) Card

I’m bringing you Jaimie Field‘s latest Rainmaking Recommendation a few days late thanks to a nasty bout of the flu that struck me last week – but it’s a great one, so it’s worth the wait!


Today is my birthday – yes, this IS a blatant way to get you to send an email or make a comment
wishing me a wonderful day. And no, I am not telling you how old I am.

I was thinking about days we celebrate, particularly because of what occurred the other day.

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Two for Tuesdays: Content Marketing

During the Legal Marketing Association’s Social Media Shared Interest Group’s 12 Days of Social Media last year (say that three times fast), my friend Lance Godard predicted that 2015 would be the year of content marketing. And he’s one smart guy, so I always listen to him. As he says:

After all, content marketing has been around forever (long before that’s what we were calling it that, anyway). And we’ve been talking specifically about content marketing in the legal profession for a year or two at least. So why do we think it will change your life in 2015?”

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Superbowl Commercials – The Best of 2015

It’s one of my favorite posts of the year – my recap of the Superbowl commercials! Recall, if you will, those Staples commercials with “It’s the Most Wonderful Time of the Year” playing as parents ride shopping carts gleefully through the store followed by glum kids, and you’ll have some idea of how excited I am over the superbowl of advertising.

Before I jump into my absolute favorites (instead of just “The Good” this year, I’m splitting it into “The Great” and “The Good”), I wanted to make an observation – social media is a big part of any viewing experience for me, and the Superbowl was no different. While watching the game, I was also checking in on Twitter and Facebook, and it was interesting to gauge the reactions of the people I follow and engage with to the same commercials I was watching. 

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Week of January 26, 2014 on ILNToday – A Roundup!

I’m back in New Jersey for this week’s round up, and would you believe that there’s more snow here than there was in the Italian alps? Fortunately, the heavy snowfall of Juno missed us this week (although I was excited for a big storm), but Boston was not spared. We’re expecting more snow on Sunday night, and I think we’re going to see a lot more winter weather before spring hits!

So while you’re trying to stay warm at your desk, grab a cup of coffee and check out this week’s top posts from ILNToday! 

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Legal Technology – What’s Next?

Today, I’m bringing you the final installment of my recaps from the Viewabill webinar (recording and audio available here). We’ve learned some really interesting things about what both inside and outside counsel are thinking these days in this climate of change, and the conversations around all of these issues should continue – the one lesson we should all take away from these is that communication among all of those involved in legal services is paramount.

Thanks to Viewabill for inviting me to listen in, and giving me the opportunity to get a preview from a couple of their panelists! I look forward to the next session.

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Fostering Collaboration Between Clients and Lawyers: The Transparency Piece

Building on Viewabill’s last webinar session (audio and presentation recording here), they moved into a discussion of transparency, and its impact on the inside/outside counsel relationship. Per their session agenda,

What role has sharing matters via Viewabill played in fostering collaboration throughout the legal process, and what overall impact has it had on your professional relationship with each other?”

The participants in this section include:

Daniel Baker, Sr. Operations Lead, LinkedIn Legal
Mike Haven, Senior Corporate Counsel, Legal Operations and Litigation, NetApp
Vincent Cordo Jr., Global Director of Client Value, Reed Smith, LLP
Rick Howell, Director of Financial Systems, Perkins Coie, LLP
Justin Liu, Associate General Counsel, MGM Resorts International
Karen Anzuini, Chief Information Officer, Benesch, Friedlander, Coplan & Aronoff LLP

Robbie Friedman, CEO + co-founder, Viewabill

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Week of January 19, 2015 on ILNToday – A Roundup!

I am bringing you today’s roundup from the Dolomites in Italy! It’s a beautiful crisp day here today, with almost no snow, but our ILNSki-ers are out on the mountainside. I am not a skier, so instead, I’m bringing you the roundup of the top posts from this week on ILNToday!


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The Buzz About Metrics

Following the first part of the Viewabill webinar, we headed into the next presentation, “Measuring Up.” Viewabill says:

It may come across as unseemly to acknowledge, but at its core, the practice of law is a business. What are some key performance metrics that firms use to determine whether they consider an engagement to have been “successful” and what is currently being done with those metrics in areas such as employee performance, operational efficiency, and predictive models?”

Clients apply their own set of metrics for determining quality, value, and success. What are some of the metrics they use when selecting outside counsel?”

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