Author Archives: Lindsay Griffiths

Week of January 16, 2017 on ILNToday – A Roundup!

roundupIt’s been a busy week here at the ILN, and we’re still very excited about our inclusion in The Lawyer’s shortlist for Global Law Firm Network of the Year! Our members have been busy too, producing some excellent and important content that we’ve showcased on ILNToday. Check out the roundup here:

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Combatting the Zombiefication of Legal Content Marketing with Data

Grunge cracked zombie virus concept background with some soft smooth lines

On all The Walking Dead quizzes I’ve taken, the results always show that I’m a Carol (TWD fans, you know what I mean).

But we’re not fighting actual walkers (or Saviors) – just the zombiefication of legal content marketing that’s been happening over the last couple of years as the patina wears off on our shiny new toy of content. Who’s with me?

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International Lawyers Network Shortlisted as Global Network of the Year by “The Lawyer” for Second Year

ILNWe’re pretty thrilled around here after hearing late last week the very exciting news that the ILN was shortlisted for the second year in a row for Global Network of the Year by The Lawyer. This is only the second year the category has been included for consideration the awards.

Judges in this category examine evidence of strategic vision, with particular focus on cross-border initiatives, consistent excellence in the delivery of legal services and outstanding talent management, in evaluating the submissions. We’re incredibly proud that the strong relationships that we have with our members (and among our members!) provide us with the support that allow us to develop innovative marketing strategies that make such honors possible. 

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ILN Firm of the Month – Bryn Aarflot, Intellectual Property Boutique – Oslo, Norway!

FirmoftheMonth1

The ILN is proud to announce our latest firm of the month, Bryn Aarflot, Intellectual Property Boutique – Oslo, Norway!

Bryn Aarflot was founded in 1947 and is one of Norway’s leading intellectual property firms. Their clients range from large international companies to individual entrepreneurs, representing all fields of business and industry.

The firm provides technical and legal expertise at all levels on all areas of intellectual property law.

Bryn Aarflot’s professionals draw on their broad range of technical backgrounds and legal experience to serve the needs of the client.

What makes them unique and different from most other IP firms is that as well as being one of Norway’s leading filing and prosecution firms, they also act as litigators. This enables them to offer a full range of services in the IP field.

Bryn Aarflot has regularly been ranked by the renowned, independent publication Managing Intellectual Property (MIP) as the “Norwegian IP Law Firm of the Year,” and is listed in the top tier of MIP’s World IP Survey in trademark, copyright and patent law.

 

Full descriptions of Bryn Aarflot’s services, expertise, and lawyer profiles are available on their ILN profile.
Kristine Aarflot
Kristine Aarflot

Email:  kaa@baa.no

Telephone:  +47 920 43 795

ILN Specialty Groups:
Intellectual Property
Laurent Marville
Anne Wildeng

Email: awi@baa.no
Telephone: 47 908 95 656

ILN Specialty Groups:
Intellectual Property

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Week of January 9, 2017 – A Roundup! 

roundupI’m off to the windy city tomorrow to meet with some fellow Legal Marketing Association members for the Your Honor Awards judging weekend! Your Honor Awards are considered to be the “Oscars” of legal marketing, and this weekend is when we take the individual judging work that we’ve been doing over the last several weeks (looking at more than 200 entries) and get together as a group to discuss who has been doing some of the most brilliant marketing of the past year in a variety of categories. It’s my third experience judging, and it’s always both fun and rather intense to go through all of the entries!

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Combatting the Zombiefication of Legal Content Marketing with Breakthrough Storytelling

Grunge cracked zombie virus concept background with some soft smooth lines

17 million people watched the October 23rd premiere of the 7th season of The Walking Dead.

Although the show is wildly popular because of its writing and its character development, it’s safe to say that it’s also a huge hit because, well, zombies.

Zombies may not be the biggest threat facing our friends on TWD at the moment, but it turns out that zombie-thinking IS the biggest threat facing our content marketing efforts in the legal industry.

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Week of January 2, 2017 – A Roundup! 

roundupIt’s hard to believe that we’re already at the end of the first week in January (and that tomorrow is my birthday – shameless plug), but we’re here with the first roundup of 2017! New to the roundup this week is our member firm in Argentina, who is checking in with some legislative updates now that the government is repealing some of the policies of the last 12 years. So stay tuned for additional news on that front!

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Rainmaking Recommendation from Jaimie Field: New Year’s Resolutions (aka Decisions, Decisions, Decisions)

Rainmaking expert and trainer, Jaimie Field, is back with her bi-monthly recommendations, and she’s kicking off the year by talking about resolutions (Do you have any?). See what she has to say about every day decisions adding up to big changes.

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Three Ways to Inspire Your Marketing in 2017

FullSizeRender2017 is here and that means a fresh, clean slate, right?

I like fresh starts, and I like that I feel like I get two of them during the year – one in January with the advent of a new year, and one in September when the school year begins again (even though I’m not in school anymore). But with 2017, I’m struggling to feel rejuvenated. It could be the two solid days of rain we’ve had to kick off this week, or the tough slog that was 2016, but whatever the reason, I’m just not feeling it this week.

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Five Most Popular Zen Posts in 2016

sd2fxgkdagk-brigitte-tohmIt will probably come as no surprise to most of you that our most popular posts in 2016 centered around two topics, the future of law firms and Instagram (the latter one is a surprise, but if you’ve been reading closely, you know that we’ve already addressed that oddity). Did you catch all of these posts this year? If not, never fear, I’m bringing you a round up of the most popular posts from Zen in 2016! 

Instagram: How Lawyers Can Use it & Get Noticed

In our first post about Instagram on Zen, we looked at the facts about this extraordinarily popular social media site (they’ve added 100 million users in just the last six months!) as well as six tips for using it for content marketing and two ways to get noticed there. Do I think you’re going to get business by being an active Instagrammer? Doubtful. But I think you’ll have a lot of fun, find a unique way to connect with people that most of your colleagues and competitors aren’t using, and educate yourself about a social tool that many of your clients are using so that you can effectively advise them.

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