Author Archives: Lindsay Griffiths

An Uncomfortable Conversation About Content Marketing

iStock_000003908491_LargeThere are some days when I struggle with writing another post about content marketing – while it’s still a topic of great importance, especially in the legal industry, it can feel overdone. I don’t want to keep repeating what I’ve said before (though there’s a lot of value in repetition in content marketing, because you have new people in your audience, or people suddenly reading your words with fresh eyes). I also don’t want to come off as a clickbait lecturer – “do these 5 things and you’ll be the best content marketer there ever was!” Uh, no.

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Week of January 25, 2016 on ILNToday – A Roundup!

roundupAnd just like that, we’re at the end of January!  How did everyone do with their LinkedIn Challenge? As a result of my efforts, I reached out to 34 people who are not regular contacts of mine on LinkedIn, and ended up having conversations with seven of them. One of those led to my introducing that contact to two of the lawyers in my Network who may be good referral sources for him, and another may be an opportunity for me to showcase a blog post for the connection on our website. It’s become such a regular habit now that although I don’t think I’ll be as committed to it on a regular basis, I can see myself using anniversaries, birthdays and new jobs as an opportunity to reach out by email to connect, rather than simply “liking” someone’s updates from now on – just a little bit of extra effort has provided a much richer experience on LinkedIn!

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Networking Matters For A Long-Term Legal Career

EOZpjI3oSqKPNnF2S4Tp_UntitledOne of the things we like to talk about here at Zen is networking, so today, I’m bringing in guest blogger, Thom Singer, to offer you some words of advice while I’m off doing some networking of my own (as well as learning) at this month’s Legal Marketing Association NJ lunch!

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If you make networking a second tier priority, you will have second tier results.

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Three Ways to Motivate Lawyers to Content Marketing Success

photo-1429051883746-afd9d56fbdafBefore we jump into our regularly scheduled post, I wanted to mention that the Legal Marketing Association has put together several of the sessions from the Bay Area Chapter’s Legal Tech Conference, which are available as a webinar series – members can download them for free, and non-members get them at a rate which is really a bargain, considering the depth of content offered. One of the sessions is the panel I participated on with Adrian Lurssen of JD Supra and Laura Toledo of Nilan Johnson & Lewis, but as an independent attendee for the other sessions, I can say that the content was really smart and thoughtful, and would be well worth the time and cost invested! So I share the link with you in the event that you’d like to take a look at it – descriptions of the sessions offered with this bundle are included.

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Week of January 18, 2016 on ILNToday – A Roundup!

roundupAs we on the east coast batten down the hatches for winter storm Jonas, it’s time for another roundup! Don’t forget to check in about how you’re doing with your LinkedIn challenge as well – are you reaching out to your connections? This week, I managed to make a new connection from someone who had looked at my profile, and I realized that I could help him by introducing him to two of my lawyers who share a practice area specialty with him – potential referral sources for everyone! So while it’s been taking some discipline to stick with reaching out to three connections a day, it’s proving to be worthwhile in deepening my LinkedIn experience. 

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Rainmaking Recommendation from Jaimie Field: The Top 5 Excuses for Not Becoming a Rainmaker

I’m a big fan of today’s post from rainmaking expert and coach, Jaimie Field, who talks about the disease of “excusitis” – are any of the reasons she cites below holding you back from becoming a rainmaker?

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A deadly disease is plaguing your legal practice.  It’s called “Excusitis”.

Excusitis occurs when you come up with the various reasons why you cannot do something.  Here’s the rub – no matter what excuse you may have, someone has already debunked it. 

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Two Content Marketing Resolutions for 2016

photo-1439556838232-994e4c0d3b7cAlthough we’re well into 2016 now, it’s not too late to make some resolutions for your content marketing. I came across this Forbes article from the end of last year with 6 Content Marketing New Year’s Resolutions to Make This Year, and there is some great food for thought in there that I’d like us to consider. As it’s a Two for Tuesdays day, we’ll focus on two of them to start with.

Why content marketing resolutions at all? 

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Week of January 11, 2016 – A Roundup! 

roundupIt’s our first roundup of the year, thanks to my travel schedule and the holidays – coming to you from rainy, but balmy (for a change) Chicago! I’m getting ready to head into judging weekend for the Legal Marketing Association’s Your Honor Awards, considered to be the “Oscars” of legal marketing, and it’s an intense process by which we weed out who is doing some of the best, most brilliant, work in our industry. 

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ILN Firm of the Month – Brauneis Klauser Prändl Rechtsanwaelte GmbH – Vienna, Austria!

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January/February 2016

The ILN is proud to announce our latest firm of the month, Brauneis Klauser Prändl Rechtsanwaelte GmbH – Vienna, Austria!

Brauneis Klauser Prändl (bkp) is one of the Austria’s leading business law firms. They are known for providing clients with high-profile services, along with efficient and target-oriented advice. Due to the size of their firm, they are able to advise and represent clients in all aspects of business law.

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Two Tools to Turn Trends into Topics

200HWhile you don’t need to break the news to be a successful content marketer in the legal industry (and in many cases, it’s really better if you don’t), it doesn’t mean that you have to stay away from writing about or producing content for the latest trends. You may think that because someone else has already weighed in on something, that you shouldn’t add to the commentary out there – but you may have something valuable to say, or a different perspective to add.

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