Author Archives: Lindsay Griffiths

Week of February 23, 2015 on ILNToday – A Roundup!

It’s Friday, so that means it’s round up time! It’s been such a big day here at the ILN, with the launch of ILN IP Insider, which means it’s been a long week of preparation and planning, after months of design, testing, writing, analyzing, followup and more! Not to mention that we leave Monday for our Asia Pacific Regional Meeting in Shanghai next week!

It’s been a busy start to the year, to say the least, but that only means that great things are and will be happening around here! So before you head out for the weekend, please head over to ILN IP Insider to take a look, and then look through this week’s top posts!

 

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ILN IP Insider Blog to Tackle Latest Global Intellectual Property Trends

I could not be more excited to announce that today, the Intellectual Property Specialty group of the International Lawyers Network is launching their first collaborative blog (indeed the ILN’s first collaborative blog period!) – ILN IP Insider!

It’s been a labor of love with myself and our dedicated IP lawyers from around the world, to put together this resource for the latest in global intellectual property trends. 

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Happy 6th Blogiversary to Zen & the Art of Legal Networking!

Today marks six years since Zen & The Art of Legal Networking made its debut in the legal blogging world. In some ways, it feels like it’s been longer than that, while in others, the time has just flown!

I’ve only ever marked this “blogiversary” three other times – on the second, fourth and fifth anniversaries, when I shared a sort of “state of the blog,” things I had learned, and tips for blogging. Blogiversaries, like anniversaries, should be a time of reflection, so today has got me thinking about what I’ve learned in the past year, specifically six things I can share with you from Zen. 

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Two for Tuesdays: Promoting Your Content

Staying with our theme of content marketing, today, I want to look at what happens once you’ve produced your content. It’s not enough just to write, present or produce something smart and insightful – you’ve also got to promote it.

That may feel a little bit icky, but it’s important – it’s not about tooting your own horn; it’s about making your content available to those who may not be able to find it otherwise. And there are ways to do it without being pushy or obnoxious (which is very important). 

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Week of February 16, 2015 on ILNToday – A Roundup!

It’s the coldest it’s been here yet (we woke up to -18 degrees with the wind chill), and the weathermen tell us that next week will make today look warm. Oh dear. But I can’t complain too much since I have friends in far colder climates, and a sister dealing with constantly freezing pipes in the same temps as I have. Here’s hoping everyone with snow and cold is staying warm and frozen-pipe free!

On to the roundup!

 

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Superbowl Commercials: The Ugly of 2015

And here we are, at the last of my Superbowl Commercials posts. We’re talking about the worst of the worst of this year’s Superbowl Commercials and while there are only a couple for a change, they are really doozies.

I’ll start with the least terrible of the two, to ease you into the cringing. 

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Rainmaking Recommendation from Jaimie Field: Your “Red Velvet Rope Policy”

It’s the third Wednesday of February, so you know what that means – it’s time for a rainmaking recommendation from expert Jaimie Field! Along with her recommendation, Jaimie is bringing us some exciting news:

Marketing Field, LLC is being rebranded as The-Rain-Maker.

A new offering of services include:

  • Rainmaking seminars with ethics CLE’s (currently pending only in New Jersey) that are be held in your law firm’s conference room,
  • workshops,
  • one-on-one coaching,
  • group coaching,
  • and a VIP day in which you will meet with me and a host of other legal practice management and legal marketing professionals.
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Two for Tuesdays: More Content Marketing Mistakes to Avoid

I’m rather liking this theme of content marketing for our Two for Tuesdays posts, so we’re going to be sticking with that for a while!

Since the post I linked to last week offered us four mistakes to avoid when doing content marketing, and we touched on two of them, it only makes sense to revisit it to look at the final two in this week’s post. As a reminder, the post was by Amanda Jesnoewski, owner of Velocity Media + Communications, on Startup Smart, who discusses “Four content marketing mistakes you need to avoid.” Let’s dive in.

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Week of February 9, 2015 on ILNToday – A Roundup!

Surprise! You’re getting the roundup a day early this week because our blogging host is doing some exciting upgrades starting late tonight that will keep me from posting anything until next week. Not to worry, you can also expect a Superbowl Commercials review from me shortly as well.

But in the meantime, here are the top posts from this week on ILNToday!

 

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Superbowl Commercials – The Bad of 2015

With this year’s crop of commercials, there actually weren’t too many that fell into the ‘bad” category – the commercials were either pretty good or really terrible. But I did manage to find a few that I wasn’t happy with.

The first one on my list will surprise many people, because it made a lot of “good” lists and seemed to be a popular favorite: 

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