Author Archives: Lindsay Griffiths

Two Ways to Make Social Media Work for You

photo-1416453072034-c8dbfa2856b5Although social media has been around for a while (and isn’t going anywhere), there’s still this idea in the legal industry and even among many legal marketers that it’s a game, or a waste of time.

But social media, when used strategically and correctly, can actually be about relationship-building and business development.

I could go into a long diatribe about why this is true, what the statistics say to support it, or even start a series about the various tips and tricks you could be using in your own practices for better use of social media – but I won’t.

I will say that, like any other marketing tactic, it’s not for everyone. It’s a tool to be considered and used as part of your overall arsenal, if and when it meets with the goals that you’ve set out and the strategy that you’ve developed. Just as importantly though, don’t discount it as being “for kids” simply because it’s something that you’ve seen your own children using, or you think it’s only big with celebrities, or you’ve heard that it’s somewhere that people can waste hours.

No one embraced the telephone right away either, and now you keep one in your pocket.

(And if people are determined to waste time somewhere, they’ll find a way to do it, whether it’s on Facebook, or on personal calls, or playing games on a non-internet connected device).

All of that being said, this week, I’d like to talk about two concrete ways that social media can work for you – specifically and successfully.

Tip One: Blogging as a Relationship Builder

Kevin O’Keefe of LexBlog has long espoused blogging as more than just a platform for putting your thoughts down on paper, so to speak. If used strategically, it’s actually a way to meet the people that you want to meet. Let’s look at an example – in January, I blogged about Two Tools to Turn Trends into Topics, which was based off of a blog post written by Ann Smarty over at the Content Marketing Institute. I often look to CMI for inspiration when I’m blogging, and it’s the second time I’ve referenced Ann in a post that I’ve written for Zen – she writes good stuff.

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Legal Marketing with Science!

photo-1453847668862-487637052f8aLegal marketing is more than an art; it’s a science.

Or so says Tom Shapiro of Stratabeat, Inc, who presented one of the four TED Talks during an LMA16 breakout session at the recent Annual Conference in Austin, Texas. According to the session description:

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Week of April 18, 2016 on ILNToday – A Roundup!

roundupWe have QUITE the round-up for you today – twelve jurisdictions are weighing in with updates in a number of different industries and practices. So before you head out to enjoy this beautiful spring weekend, grab a cup of coffee and take a look through these top posts from this week on ILNToday!

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10 Ways to be a Legal Marketing Rock Star

unsplash_523b1f5aafc42_1The best session that I attended at the Legal Marketing Association‘s Annual Conference by far was “ROI: Measuring So You Can Better Manage,” with Equinox Strategy PartnersJonathan Fitzgarrald (Full disclosure: Jonathan is a friend of mine, but whether I’d known him or not, this session was chock full of value).

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Rainmaking Recommendation from Jaimie Field: Create a “Breakfast Club” for Referrals

Today’s Rainmaking Recommendation from rainmaking coach and trainer, Jaimie Field is one that I LOVE. It takes a little bit of extra initiative, but once you get it going, it will be something you both enjoy, and is part of your regular routine (and can reap some serious dividends).

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Referrals and First Impressions: How Technology Has Changed Them

5cde60f6Seeing Jabez LeBret at last week’s Legal Marketing Association Annual Conference reminded me that I needed to catch up on my Legal Coffee Break podcasts – if you’re not yet familiar with it, the Legal Coffee Break podcast is a concise, less than ten-minute, update on legal marketing, technology, and other issues in the legal industry, hosted by GNGF founders Mark Homer and Jabez, with Jabez being the primary voice to this point.

Episode 26 discusses two things that are important to lawyers, and how they have changed with the advent of technology: referrals, and first impressions. Since Jabez talks about issues that I regularly address with my own lawyers, this one particularly stuck with me.

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Marketing: Creating Moments that Matter

photo-1429277158984-614d155e0017“What if we showed up and said ‘We’re human too’?” asked Deloitte CMO, Diana O’Brien during last week’s Legal Marketing Association‘s keynote presentation.

It may seem like a strange message from a CMO when talking about marketing your brand, but like many of us, O’Brien has been emphasizing that the client experience is essential for marketing success – and the way to connect with your clients is by “creating moments that matter” and then acting on them.

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Week of April 11, 2016 on ILNToday – A Roundup!

roundupIt’s been a crazy week, starting with my first ever half marathon in Philadelphia on Sunday, continuing with near constant rushing around at the Legal Marketing Association’s Annual Conference in Austin, and trying to sneak in as much work as possible during any spare moment. I’m looking forward to sharing some wrap-ups from the conference with you over the next couple of weeks! But first, here is the latest in excellent legal content from around the world from our ILN members!

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ILN Firm of the Month – Lidings Law Firm, Moscow, Russia!


April/May 2016

The ILN is proud to announce our latest firm of the month, Lidings Law Firm, Moscow, Russia!

Lidings is a leading independent national law firm with a broad base of clientele in Russia and the CIS. Since its launch in the mid-2000s, the firm has achieved impressive growth and built a noteworthy reputation. The firm advises its predominantly international clients from its two offices in Moscow and St. Petersburg.

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Two Ways to Make Your Content Relevant to Your Audience

photo-1457369804613-52c61a468e7dThe saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

If you’re writing or producing content, it should be “If you write an article [blog post, tweet, produce a video, etc.] and no one reads it, does it matter?”

The short answer is no.

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