Author Archives: Lindsay Griffiths

Week of July 25, 2016 on ILNToday – A Roundup!

roundupAfter two weeks away, we are finally back with our ILNToday roundup here at Zen! And what a roundup it is – take a look below for our latest news from around the Network:

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Rainmaking Recommendation from Jaimie Field: Enlightened Rainmaking™

Last week, Jaimie Field shared her latest rainmaking recommendation, which we missed while I was out on vacation. So I’m bringing it to you this week instead – read what Jaimie has to say about “Enlightened Rainmaking™.”

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Imitation (in Content Marketing) is the Sincerest Form of Flattery

photo-1430462773665-fd261133b47fWhether you’re a law firm marketer or a lawyer who is writing, tweeting, posting to LinkedIn, or sharing content in another way, your primary goal is to remain relevant and valuable to your audience.

To do that, you’re constantly checking to ensure that what you’re authoring and sharing resonates with them – you review, you refine, you revise.

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Two Ways to Liven Up Old Content

photo-1460400408855-36abd76648b9Now that it’s starting to be the dog days of summer, and many of you are out on vacation (me included – I wrote this post in advance!), it can be easy to let your content slide a little bit. “Nothing is going on,” “Everyone is away,” “I’m too busy,” “I don’t feel like it” – do any of those excuses sound familiar to you?

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ILN Firm of the Month – PlasBossinade advocaten notarissen – Groningen, the Netherlands!

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July/August 2016

The ILN is proud to announce our latest firm of the month, PlasBossinade advocaten notarissen – Groningen, the Netherlands!

PlasBossinade is a full service law firm and one of the leading legal service providers in the Northern Netherlands. The firm looks after legal matters for a number of large scale and smaller enterprises, public authorities, institutions and private persons in the Northern Netherlands and beyond.

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Two Tips for Identifying Influencers in Your Niche

photo-1458724338480-79bc7a8352e4If you produce content – for example, you write a blog, author articles, post tweets, create videos, write LinkedIn posts, etc. – you’ve probably heard or read at some point that it’s a good idea to connect with “influencers” in your industry to extend the reach of your content. “Influencers” are those who are perceived as leaders within your industry, and as such, have the power to affect what others are reading, watching, and talking about.

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Week of July 4, 2016 on ILNToday – A Roundup!

roundupIt was a short week here, thanks to the 4th of July holiday in the States, and while I have some posts on tap for you over the next two weeks, I am also off on two weeks of vacation! So you will be missing the weekly roundup for those two weeks. Stay tuned for some Two for Tuesdays and Firm of the Month posts though, and I’ll see you upon my return!

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Rainmaking Recommendation from Jaimie Field: Speech, Speech!

Today’s Rainmaking Recommendation from rainmaking coach and trainer, Jaimie Field, is all why speaking engagements may not be the successful business development opportunities you’d hoped for, and how to improve them.

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Two Steps to WOW Your Content Audience

photo-1429962714451-bb934ecdc4ecFor the last two weeks, we’ve look at four different ways to bring a WOW factor to your content marketing – in the first post, we focused on content, while in the second post, we looked at email marketing. In today’s post, we’re going to wrap up our WOW series, and look at two final action steps you should be taking when it comes to your content marketing, and these focus on your audiences. We talk about audience a lot here on Zen, and especially about checking in with them, ensuring that the content that you’re delivering is the content that they want. These are two different audience angles/tactics to consider taking.

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Week of June 27, 2016 on ILNToday – A Roundup!

roundupAs expected, we do have a couple of Brexit-related posts from ILN members, to keep you updated on what’s next – one that’s a full briefing on the impact and potential next steps, and one that focuses on the estate law side of things. Stay tuned here and to ILNToday for additional information. We’ve also got plenty of other content from around the world, with quite a few interesting pieces from our members! For those of you celebrating the 4th of July holiday, enjoy and stay safe!

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