Author Archives: Lindsay Griffiths

LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part II)

Yesterday, we discussed the first part of the excellent webinar with David Ackert & Jonathan Fitzgarrald on LinkedIn 2.0. When chatting last night with my fellow SIG leaders, Nancy asked me why it was I considered this to be the best session we’d had. She wondered if it was because they got into the “how” of using LinkedIn as opposed to the “why.” 

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LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part I)

Apparently, this is the week for excellent webinars, because I had the privilege of attending another amazing one this afternoon. The LMA’s Social Media Shared Interest Group offered LinkedIn 2.0: Efficient Strategies for Busy Lawyers, featuring presenters David Ackert (@DavidAckert) of The Ackert Advisory and Jonathan Fitzgarrald (@JRFitzgarrald) of Greenberg Glusker, moderated by our own Nancy Myrland (@nancymyrland) of Myrland Marketing & Social Media.

Before I get into the meat of the session (and boy, was it meaty!), I want to make sure to note that if you’d like to join the Legal Marketing Association, you can take a look at the options and categories for membership over here

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Top Five Reasons to Blog – A Webinar Recap

When I heard that Kevin McKeown (@kevinmckeown) of LexBlog and Marketing Brain Fodder’s Eric Fletcher (@ericfletcher) would be giving a webinar together, I knew I couldn’t miss it. So despite battling a low-grade migraine today, I tuned in, and definitely wasn’t disappointed. 

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Using Social Media to Get the Most Out of Conferences

Yesterday, I had the chance to sit down with Colin O’Keefe (@colinokeefe) of LexBlog, who will be covering next week’s LMA conference, to talk about my tips for making the most out of attending a conference – see what I had to say about social media, avoiding your hotel room, and never eating alone right here, and make sure that you’re following along with the interviews that LXBN is doing

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Two for Tuesdays: Be Kind to One Another

Something you may not know about me is that I’m a big fan of the Ellen DeGeneres Show. Every day, Ellen reminds us to laugh, to dance, to do something for others, and most importantly, to “be kind to one another.”

In the course of business, we can sometimes forget that it’s possible to be successful AND nice.  I’m not suggesting being a pushover or not being a fierce advocate for your clients (as the famous line goes, “Don’t mistake my kindness for weakness”), but I am suggesting that it’s possible to be excellent at your job without tearing someone else down. That extends to marketing as well. 

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General Counsel Corner: Factors in Hiring Outside Counsel

I’m very excited to be kicking off our newest feature today on Zen – the General Counsel Corner!

Throughout my career, I’ve seen a number of in-house counsel presentations and articles, many of which continue to have the same themes with respect to the inside/outside counsel relationship. It seems that many law firms may still not understand what their clients and potential clients really need and want. To continue to draw attention to those things that matter most to GCs, I’ll be featuring in-house counsel here on the blog in our “General Counsel Corner.” Periodically, I’ll be sharing with you a short interview that I’ve done with a GC, in which he or she will answer one key question. 

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Week of March 17, 2014 on ILNToday – A Roundup

It’s a beautiful day in the neighborhood, as Mr. Rogers would say – we may have had seven and a half inches of snow on Monday, but today is sunny with the promise of temps in the 60s. Could spring really be here after all?

So while you’re sipping your coffee this morning, take a look at our top posts of the week from ILNToday:

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"Authenticity" Might be a Dirty Word, but it’s Essential to Good Networking

“Authenticity” has become a dirty word in the last few years.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

Are you cringing yet? 

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Rainmaking Recommendation from Jaimie Field: It’s Not About Luck

Marketing Field’s Rainmaking Recommendations are on hiatus until April, so today, I’m bringing you one from 2010 that seems particularly apropos following St. Patrick’s Day. Jaimie’s original post was published on St. Paddy’s Day, 2010.

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In deference to the fact that today is St. Patrick’s Day, today’s Rainmaking Recommendation is about Luck.

The fact is that to be a Rainmaker it is not about being lucky, it is about doing the work necessary to become a Rainmaker. Many attorneys will never become successful Rainmakers because they are unwilling to put in the effort which will make them successful Rainmakers.

Seneca , a Roman Philosopher & politician (5 BC to 65 AD) once said: “Luck is what happens when preparation meets opportunity.”

Are you prepared? Have you carved out time during your day, each day to perform one or more Rainmaking task? Are you getting out of the office and doing the work which will put you in the “right place at the right time?” If you take forty-five minutes per day, every day during the business week, you will actually have more than 18 hours of marketing time per month. Everyone has the ability to carve out that time from all of the wasted time necessary to become a Rainmaker.

Rainmakers do not rely upon luck; they have a plan which they put into practice on a daily basis knowing that all of the work will pay off.

Are you prepared to meet your “luck”?

Rainmaking Recommendations are sent the first and third Wednesdays of the month. They are bite size tips that when implemented will cause you to make rain. To learn more about Rainmaking, Goal Setting and Achieving the Life you want as an Attorney please contact Jaimie B. Field, Esq. If you have missed any of the previous Rainmaking Recommendations you can find them at www.jaimiefield.com The Enlightened Rainmaker Blog.

Did you know you can schedule an in-house, customized Rainmaking training workshop for your law firm? begin telephone or Skype individual rainmaking training from wherever you are in the world with Jaimie? Call or email for more information.

 

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Two for Tuesdays: Attending Conferences

On my mind today is the upcoming Legal Marketing Association’s Annual Conference – I’ll be heading to Orlando for it during the first week of April, and I can’t wait to get some valuable nuggets from the sessions, network my tail off, and come away more inspired than when I arrive. Since there is a flurry of emails and conversations happening about setting up various events and meetings while we’re at the conference, it’s at the forefront of my mind, and that’s what our Two for Tuesdays is going to focus on today as well! 

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