Author Archives: Lindsay Griffiths

Week of April 4, 2016 on ILNToday – A Roundup!

roundupWe’re already well into April here, and that means that next week, I’m headed to the Legal Marketing Association’s Annual Conference! Stay tuned to this space for recaps of the sessions that I’m attending, and if you’d like to follow along with the tweetstream from the conference, head over to #LMA16 for the latest tweets from the conference.

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Rainmaking Recommendation from Jaimie Field: Strategic Referral Partnerships

We’re back today with another rainmaking recommendation from expert Jaimie Field! My apologies for the radio silence the last few days – our 2016 Asia Pacific Regional Conference required my full attention, and I’m still catching up before I head off again next week to the Legal Marketing Association’s Annual Meeting, where I’ll be reporting back from with some valuable content over the next several weeks. So stay tuned!

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Two Tips to Add Personality to Your Content

PhotoOne of the greatest criticisms you hear for legal content is that it’s lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, post, or video with legalese.

But what does that mean – “add personality” to your content? And how do you do it?

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Week of March 21, 2016 on ILNToday – A Roundup

roundupWe have quite the roundup for you today before this holiday weekend, with articles from around the world! Happy Easter to all who celebrate!

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The Value of Conference Networking

photo-1457213453084-d386450c6252Next week, I’m heading to Tokyo for our Asia Pacific Regional Conference, and the following week, I’ll be off to Austin for the Legal Marketing Association’s Annual Meeting (and yes, I’m running my half-marathon in between those two, in a city that is not my home). Because of this, I’ve got conference networking on the brain. Much of what I want to say about conference networking I’ve already said here at Zen, so instead of rehashing it, I want to round-up some of my favorite posts and advice for networking at conferences right here for you. I’m also throwing in a couple of posts related to general networking, and adding in how you can apply the advice to conferences:

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Two Ways Content Marketing is Like Running

Run1If you’ve been spending any time with me lately, you know that I’ve been running. A lot.

I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that far” being 13.1 miles if you’re not familiar with the half marathon distance). I’ve done several 5ks, and one rather dubious 10k in the rain, where I ended up walking a lot due to a lack of training, but this time, I’m serious.

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Week of March 14, 2016 on ILNToday – A Roundup

roundupNow that we’re more than halfway through March, we’re almost at the end of the first quarter of 2016. If it feels like this year is flying by, that’s because it is – as you are busily meeting the demands of your day to day work, are you also progressing on your marketing and business development plans? The end of the quarter is a good time to check in, if you’re not doing so on a regular basis, and set some goals for the quarter ahead, to take small, incremental steps that will add up to progress in the long run.

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3 Reasons Why Every Lawyer Should Study JD Supra’s Readers’ Choice Awards

Today, I’m bringing you a reprint of my friend, Lance Godard‘s latest blog post on 3 reasons every lawyer should study JD Supra’s Readers’ Choice Awards. The awards came out earlier this week, and while you may be inclined to dismiss them automatically as something only to celebrate for those who were honored, you’d be wrong. There are actually a number of important reasons you should be focused on the information revealed in these awards, and Lance is here to tell us why. 

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Rainmaking Recommendation from Jaimie Field: Want more referrals? Do they know what you do?

In today’s Rainmaking Recommendation, rainmaking coach and trainer, Jaimie Field, helps you to understand how to present who you are to your potential referral sources, so that they can be sending you the right referrals. Do your referral sources really know what you do?


When asked by someone – whether at a party, a networking event, at a family reunion – “what do you do?”, too many attorneys answer: “I’m a lawyer.”  Or maybe you switch it up and say: “I’m a __________ (fill in practice area) attorney.

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Two Ways Content Marketing Can Advance Your Professional Brand

business people in a series with a casual guy doing the headstand

Last week, I was speaking with one of my lawyers about content marketing and social media, and he wanted to know whether “all this blogging and social media stuff” really brings in work for lawyers. It’s a question I get a lot from my lawyers, and one that ties in nicely with an article I was just reading this afternoon, so I thought I’d share my answer with you here as well.

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