Author Archives: Lindsay Griffiths

Rainmaking Recommendation from Jaimie Field: Networking Not Working?

Today’s Rainmaking Recommendation from rainmaking trainer and coach, Jaimie Field, may be one of my all time favorites, since it addresses many of the complaints I hear time and time again about networking. If you think networking isn’t working for you, and these first few sentences sound familiar, read on!

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“I go to networking events all of the time and I have never gotten a client from it.”

“I gave them my business card and they never called.”

“I don’t have time to network.”

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Two Ways to Stop Your Headlines From Sending You Running for Cover

twofortueHeadlines.

If you’re a writer, you need them. But they can often be the bane of our existence. Especially in the legal industry, where we’re trying to balance the technical aspects of legal writing with attention-grabbing catchphrases that can sound a bit trite and silly.

And you want to do all of that in 120 characters or less, so that you can easily share that, plus a link to your content, on all social sites.

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Firm of the Month – Fogler, Rubinoff LLP, Canada!

Fogler, Rubinoff LLP is a full service law firm with offices in Toronto, Ontario Canada and Ottawa, Canada. They provide high quality legal services and advice to both established and emerging businesses and to individuals. Established in 1982 by the merger of the law firms of Siegal, Fogler and Rubinoff & Rubinoff, Fogler, Rubinoff LLP traces its roots to 1935 and 1928 respectively. Their long-standing history and reputation is the foundation for their current team, which now includes 112 lawyers strong and a support network of 128 legal and administrative support staff. They are now one of the 20 largest law firms in Toronto, but pride themselves on their entrepreneurial spirit and mid-size firm attitude. They are consistently named one of the Top 10 Ontario Regional Law Firms by Canadian Lawyer Magazine. They are also included in Best Lawyers Canada.

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Week of August 10, 2015 on ILNToday – A Roundup!

roundupWe’re looking at another very international roundup this week, with content from across the globe! So before you head out for another summer weekend, take a look at the top posts from this week on ILNToday:

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Two More Ways to MacGyver Your Content Marketing

twofortueRecently, we discussed two ways that you could become the MacGyver of content marketing – using great visuals and writing excellent content. I want to continue breaking down Neil Patel’s article this week, to discuss two more ways to “MacGyver” your content – in case you’re still wondering what I mean by that, I’ll reference the Urban Dictionary’s definition:

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Week of August 3, 2015 on ILNToday – A Roundup!

roundupToday’s roundup is actually going to have TWO bonus articles in it, because it’s a truly international one this week – we had so many posts from around the world being read on ILNToday, that I don’t want anyone to miss out on what our members have to share from their jurisdictions. So from data privacy concerns right here in the US to a  new tax agreement between New Zealand and Canada, look no further than this week’s roundup for your international news!

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Rainmaking Recommendation from Jaimie Field: The Dead Days of Summer Don’t Have to Be Dead

Not surprisingly, rainmaking expert and coach, Jaimie Field Esq. is bringing us an excellent post today – and perfect timing too for the dog days of summer. It’s been a hot few days here in the northeast, and the tendency is to get a bit lazy as things get quieter. But it’s the perfect time to ramp up your rainmaking activities, says Jaimie!

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It’s the last few weeks of summer

It’s hot . . .

Everyone is on vacation . . .

For many attorneys this is one of the quietest times of the year (second only to the time between Thanksgiving and New Year’s Day). For others, they are going on vacations themselves.

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Two Content Marketing Articles You Should Read Today

twofortueConsider today’s Two for Tuesdays to be your summer reading list – and it’s a short one. Sometimes, the best way to communicate someone else’s message is simply by sharing it with you, and that’s what I’m doing today!

When I’m looking for new ideas or inspiration in content marketing, I head straight to the articles section of the Content Marketing Institute. They know what’s going on. While not everything they say will always be applicable for lawyers and law firms, we can almost always extrapolate the message to fit with our day to day content marketing efforts.

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Week of July 27, 2015 on ILNToday – A Roundup!

roundupAnother Friday, another roundup!

We have a strong line up of content for you this week, so before you head out for a summer weekend, take a look through these top posts from ILNToday!

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The Unconventional Guide to Networking

111HWe’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas:

  • Use social media to prime your contacts before an event.
  • Don’t skip anything.
  • Don’t hang around with only the people you know.
  • Use the event organizers to help introduce you to people.

And more.

But these are fairly straightforward, right?

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