Author Archives: Lindsay Griffiths

Two for Tuesdays: Smart Legal Marketing

As we head into #LMA14 this week, I’m excited that we’ll be revealing the best of the best in legal marketing with our Your Honor Awards (which I was fortunate enough to serve as a judge for this year).

As much as I’d like to reveal the winners (calm down Jill and Marcie, I would never do that!), instead, I thought I’d use this week’s Two for Tuesdays to give you two tips on smart marketing – we really saw some amazing and brilliant submissions this year, and they all had a couple of things in common. 

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LMA14 – Relationships & Inspiration

If you follow me on social media this week, you’re going to see a LOT of talk about #LMA14 – that’s the Legal Marketing Association’s annual conference, which takes place in Orlando this week (a welcome respite to those of us in the cold, cold north who have pretty much forgotten what sunlight looks like).

The LMA conference is a true highlight of my year, and not just because I’m not responsible for the planning and execution of the event for a change. The programming and thoughtful conversations with the best of the best in my industry always gets me thinking, acts like a “reset” button for my brain, and gets me inspired to return to my desk full of new ideas and renewed enthusiasm.

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ILN-terviews: Jan Leo de Hoop, PlasBossinade Advocaten N.V.

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose another  of our newest ILN members, Jan Leo de Hoop of our member firm, PlasBossinade Advocaten N.V. in the Netherlands! Many of our attorneys will be meeting Jan Leo for the first time in Chicago in May, so this is a good opportunity to learn a little more about him first!

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Week of March 24, 2014 on ILNToday – A Roundup

It’s amazing that we’re already almost entirely through the first quarter of 2014. You know what that means, right? Time to break out your marketing/business development plans and do a quick health check to see if you’re on track. I like to take a look at mine, schedule the next three months to make sure that my objectives don’t get lost in the day to day work, and review what I did in the first part of the year.

But first, I’ll be heading to Orlando next week for the Legal Marketing Association’s annual conference, and I can’t wait – not only because spring has proved elusive here in the northeast, but because I know I’ll come back inspired and refreshed about my work!

Enjoy the weekend, and before you do, take a look at this week’s top posts from ILNToday: 

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LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part II)

Yesterday, we discussed the first part of the excellent webinar with David Ackert & Jonathan Fitzgarrald on LinkedIn 2.0. When chatting last night with my fellow SIG leaders, Nancy asked me why it was I considered this to be the best session we’d had. She wondered if it was because they got into the “how” of using LinkedIn as opposed to the “why.” 

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LinkedIn 2.0: Efficient Strategies for Busy Lawyers – A Webinar Recap (Part I)

Apparently, this is the week for excellent webinars, because I had the privilege of attending another amazing one this afternoon. The LMA’s Social Media Shared Interest Group offered LinkedIn 2.0: Efficient Strategies for Busy Lawyers, featuring presenters David Ackert (@DavidAckert) of The Ackert Advisory and Jonathan Fitzgarrald (@JRFitzgarrald) of Greenberg Glusker, moderated by our own Nancy Myrland (@nancymyrland) of Myrland Marketing & Social Media.

Before I get into the meat of the session (and boy, was it meaty!), I want to make sure to note that if you’d like to join the Legal Marketing Association, you can take a look at the options and categories for membership over here

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Top Five Reasons to Blog – A Webinar Recap

When I heard that Kevin McKeown (@kevinmckeown) of LexBlog and Marketing Brain Fodder’s Eric Fletcher (@ericfletcher) would be giving a webinar together, I knew I couldn’t miss it. So despite battling a low-grade migraine today, I tuned in, and definitely wasn’t disappointed. 

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Using Social Media to Get the Most Out of Conferences

Yesterday, I had the chance to sit down with Colin O’Keefe (@colinokeefe) of LexBlog, who will be covering next week’s LMA conference, to talk about my tips for making the most out of attending a conference – see what I had to say about social media, avoiding your hotel room, and never eating alone right here, and make sure that you’re following along with the interviews that LXBN is doing

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Two for Tuesdays: Be Kind to One Another

Something you may not know about me is that I’m a big fan of the Ellen DeGeneres Show. Every day, Ellen reminds us to laugh, to dance, to do something for others, and most importantly, to “be kind to one another.”

In the course of business, we can sometimes forget that it’s possible to be successful AND nice.  I’m not suggesting being a pushover or not being a fierce advocate for your clients (as the famous line goes, “Don’t mistake my kindness for weakness”), but I am suggesting that it’s possible to be excellent at your job without tearing someone else down. That extends to marketing as well. 

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General Counsel Corner: Factors in Hiring Outside Counsel

I’m very excited to be kicking off our newest feature today on Zen – the General Counsel Corner!

Throughout my career, I’ve seen a number of in-house counsel presentations and articles, many of which continue to have the same themes with respect to the inside/outside counsel relationship. It seems that many law firms may still not understand what their clients and potential clients really need and want. To continue to draw attention to those things that matter most to GCs, I’ll be featuring in-house counsel here on the blog in our “General Counsel Corner.” Periodically, I’ll be sharing with you a short interview that I’ve done with a GC, in which he or she will answer one key question. 

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