Author Archives: Lindsay Griffiths

Two Steps to Bring the WOW Factor To Your Email Marketing

photo-1460804198264-011ca89eaa43Last week, we talked about two steps to bring the WOW factor back to your content marketing. Continuing with that theme, and the post that inspired it, we’re going to look at two more actions that those of us producing content for law firms should be taking to make sure that we’re wow-ing with our email content.

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Week of June 20, 2016 on ILNToday – A Roundup!

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With the Brexit results in this morning from the UK, I’m sure we’ll be seeing quite a bit of commentary in the coming days about the effects on businesses, both in the UK and the EU. Scotland’s Miller Samuel Hill Brown previewed the implications for employment law earlier this week, so you’ll want to take a look at their post for an idea of what’s to come, and keep an eye on ILNToday for the latest news from our firms on what Brexit may mean as the dust starts to settle.

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Two Steps to Bring Back the WOW Factor To Your Content

photo-1463453091185-61582044d556Taped to my computer monitor, I have a set of photobooth photos from last years LMA New England conference, which include the conference theme: “What’s Your WOW Factor?” As much as I enjoy seeing the photos of my friends and I from the conference, the theme itself is a constant reminder to be asking myself that question as I undertake my daily tasks – “What’s my WOW Factor today?”

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Week of June 13, 2016 on ILNToday – A Roundup!

roundupIt’s a beautiful day here in the northeast, and we’ve got some great global content for you in our roundup from ILNToday. So grab a cup of coffee and check out this week’s top posts!

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ILN Firm of the Month – Michel LLP, Berlin, Germany!

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June/July 2016

The ILN is proud to announce our latest firm of the month, Michel LLP – Berlin, Germany!

PARTNERING WITH YOUR INTERESTS.

Located in the heart of Berlin, Michel LLP has been a genuine alternative to large and impersonal law firms since 2001. People who come to them seeking advice and help profit from their broad expertise and highly qualified legal work. At the same time, they feel that they are in good hands. They attach great importance to personal support for every single client.

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Rainmaking Recommendation from Jaimie Field: The Robots are Coming! The Robots are Coming!

Are you worried that technology is going to take over the legal profession and make lawyer obsolete? Then rainmaking coach and trainer, Jaimie Field‘s latest post is for you! And she’s speaking my language, because the focus is on relationships.

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Two Takeaways for Stellar Events Marketing

photo-1450609283058-0ec52fa7eac4Last week, we looked at one of the entries that had been submitted and won for this year’s Your Honor Awards for the Legal Marketing Association. I liked the concept so much that I want to take the opportunity to do it again, this time with one of my other favorite entries: K&L Gates LLP’s “Australian Open – Building Brand Awareness for a New Entry Down Under.”

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Week of June 6, 2016 on ILNToday – A Roundup!

roundupAfter a whirlwind conference in Boston last week, we’re getting back to normal around here and back to our regularly scheduled posts (I hope!). I’ve got a lot of new projects in progress and in the works, which may or may not show up here on Zen, but will certainly be keeping us busy at the ILN!

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Two Takeaways for Surveys as Content Marketing

photo-1422480415834-d7d30118ea06Earlier this year, I had the pleasure of serving as a judge for the Legal Marketing Association’s Your Honor Awards. These awards are the “longest-running annual international award program recognizing excellence in legal marketing,” and it’s the second time I’ve been able to serve as a judge. I enjoy it not only because of the camaraderie among my fellow judges, but because I get to see some of the smartest work in the industry, and get a sense of how firms and other professional services organizations in the legal industry are meeting the challenges that we face every day.

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Rainmaking Recommendation from Jaimie Field: It’s Up To You

I’m a day late with this, but things are underway here in Boston with our Annual Conference, so I’m busily running around the hotel and the city with my lawyers over the next few days. But better late than never, right? So here is Jaimie Field‘s latest Rainmaking Recommendation for you! (And it’s one I really want my lawyers to be reading, because it underscores the message I’m going to be giving during my presentation tomorrow).

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