Author Archives: Lindsay Griffiths

Week of October 5, 2015 on ILNToday – A Roundup!

roundupIf you’ve been following along in international trade news this week, you’ll know that we finally have a deal on the TPP – very exciting stuff! That means that one of our top articles from this week on ILNToday comes from Gadens Lawyers in Australia, and Andrew Hudson, who has been following this very closely – it’s a must read.

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Rainmaking Recommendation from Jaimie Field: Fish Where the Fish You Want to Catch Are

Now that we’re into the final quarter of the year, you’ll either be deep into your planning for 2016, or just starting to plan (hopefully). Rainmaking trainer and coach Jaimie Field has some great advice for you in today’s rainmaking recommendation that you’ll want to pay attention to! 

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More Metrics: Beyond Navel Gazing

iStock_000016503756XSmallLast week, we talked about the importance of looking at your own metrics to tell you what content people are consuming, in order to further optimize what you’re producing.

But there’s more to metrics than your own content. While it’s immensely important to measure what you’re doing to ensure that it’s effective against the goals that you’ve set, there are two other areas that you want to look at in order to make your content truly effective. 

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Week of September 28, 2015 on ILNToday – A Roundup!

roundupIt’s now the beginning of October, and that means it’s time to get out your business development plans and give them the final once over for the last quarter of the year. I did so at the beginning of the week, so I’m not asking you to do anything I haven’t already done myself. So after you read through this week’s top posts from ILNToday, grab your plan and your calendar, and organize the remainder of your biz dev goals and activities for 2015!

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ILN Corporate Specialty Group Launches Second ‘Establishing a Business Entity: An International Guide’

iStock_000000865752MediumI’m thrilled to announce that the second edition of our Corporate Group’s “Establishing a Business Entity: An International Guide” is being released today!

This collaborative electronic guide offers a summary of key corporate law principles in 25 countries across the globe, serving as a quick, practical reference for those establishing an entity in these jurisdictions.  This latest edition now includes 25 countries, an expansion of the 18 featured in our original publication. We’ve added chapters in seven additional countries, including the Baltics, Eastern Europe, the UK and Asia. The ILN looks forward to the regular revision and growth of this comprehensive guide to make sure we are providing the most up-to-date information for our firms and their clients. 

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Week of September 21, 2015 on ILNToday – A Roundup!

roundupWe’re getting to the end of September, and you know what that means – Quarter 4 starts next week! Are you ready to head into the final quarter of the year with a bang, and really nail all of the goals that you set out for 2015?

Use next week to review your 2015 plans and see where you are, and we’ll talk about taking stock in a post or two. But first, let’s look at this week’s top posts from ILNToday! 

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It’s Handled: How Confident Are You in Your Social Media Reputation?


Yesterday, I had the privilege of moderating an LMA webinar with Lance Godard, the Client Relationship Management for Fisher & Phillips, and Mark Elliott, the Director of Business Development & Human Resources at Eastman & Smith on “Reputation Management and Social Media.”

I consider myself a fairly savvy social media user, and a regular, responsible manager of my online reputation, but I learned quite a bit of new information during yesterday’s session, which I want to pass along to Zen readers for your benefit as well! 

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Stop…Collaborate…And Content Market

Photo by Kris Van de Sande

Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals.

But what about co-creating content?

I read a great piece today on 9 Free Tools to Co-Create Content, which not only included some great resources, but also some excellent inspiration on this Two for Tuesdays for ways we can be better content collaborators.

Before we get into the HOW, let’s talk about the WHY.

The article’s author, Ann Smarty, tells us that co-creating content can help you to achieve the following goals:

  • Build relationships with niche influencers (with whom you co-create content)
  • Create more diverse and in-depth content (easier to find more angles and discover more marketing channels)
  • Produce more content (collaboration improves your productivity)
  • Build more exposure (co-writers and co-editors more willing to promote the piece since they participated)”


I think we can all agree that these are goals we’d like to focus on! Imagine, for example, that there’s a client you’d like to get more work from, but you’re having trouble finding yet another reason to call him or her. Suggest co-authoring an article or blog post on a topic of mutual interest, from both sides of the table, and use that collaboration as a jumping off point to work together.

You’re not trying to make hard sells here; you’re simply trying to collaborate with other experts that you respect and admire to produce worthwhile thought pieces for a common audience.

With that in mind, let’s look at a couple of ways you may want to co-create content!

Tip One: Co-write

Co-writing is the obvious one, but that doesn’t mean we skip over it. This is great for writers of all levels – those just getting started right up through regular authors and bloggers.

You’ve got a lot of options to consider when looking at co-writing:

  • Colleagues in your practice area: you can co-write a piece on a relevant topic that highlights the collective strength of your department.
  • Colleagues from different practice areas: you can co-write a piece that showcases the breadth of expertise at your firm (think cross-selling, but less painful).
  • Influencers in the industry: You know who the experts are, and they may be people that you feel you should be better connected to. Offer to write a piece together to not only get on their radar screen, but also give them a reason to share your work now and in the future.
  • Existing clients: As I mentioned above, existing clients are an excellent source to consider for co-authoring articles. During a panel discussion I attended earlier this year, a few in-house counsel commented that they were surprised that more of their clients weren’t asking them to do just that – it was something they’d really like to be doing more of. So the willingness is likely there with some (of course it won’t be the case with all of them), and at the minimum, it’s opening a dialogue between you and the clients that you reach out to.
  • Potential clients: This would be the toughest pool, but it can act as a foot in the door for you. If there is a client that you would like to get work from, and haven’t been able to, reach out to them to pitch co-authoring an article. We all know that this is a relationship business, and it’s an opportunity to build a relationship with that person. The worst that they can say is no!

Take a look through Smarty’s suggestions for collaboration tools for writing – I know lawyers are a tough group when it comes to embracing new technology (come on, you know it’s true), but these are some nice options for working together on writing that wouldn’t require you to be sending Word documents back and forth!

Tip Two: Co-Teach

This is the one that really sparked my interest. Many lawyers are great teachers, and work at law schools while practicing, and afterwards. So why not take that show on the internet, and co-teach online? You’re looking at the same possible collaborators as above, and expanding your network and reach in a more ongoing way than an article or blog post would achieve.

There is obviously more work and commitment involved in this latter suggestion, but the relationship-development benefits are astronomical, and if you record the sessions and package them, they can market for you for a long time to come.

This can be further expanded to other areas too – you could collaborate on a weekly or biweekly podcast with a client or industry influencer. Why not do a road show of presentations with a client? One of my lawyers did this with one of his top clients actually – his client was an excellent speaker on the inside counsel perspective, so he teamed up with my lawyer, and they did a series of presentations together across the country, which were very well-received. They played well off of each other, and it was an opportunity not only to deepen the relationship between them, but also to strengthen their dual brands.

So get creative with collaborating. Smarty gives you some online tools, but you don’t have to limit yourself to these – find your own way, collaborate offline and online, and just co-create however you can. But remember that the key to content marketing is creating something that you can use to market for you (like an article, a blog post, a presentation, etc.) so that it can be doing the work while you’re on to the more important things that you can bill for.

What creative co-creating solutions can you suggest?

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Week of September 14, 2015 on ILNToday – A Roundup!

roundupIt’s been a whirlwind couple of weeks here at the ILN, with traveling first to Belfast to visit our member firm (what a lovely city with a wonderful firm!) and then on to Glasgow for our 2015 European Regional Meeting. There, we networked, we discussed business, we jetted around Loch Lomond in speed boats, tossed cabers, shook the hands of famous Scottish ruggers, and left with memories for a lifetime.

Now it’s back to work for the members, and looking forward to seeing several of them in a few weeks’ time at the International Bar Association conference in Vienna! But first, the roundup! 

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