You’ve probably heard of it, and you’re wondering, what does that have to do with lawyers and law firms? There’s no WAY that can be used for professional services marketing, right?
The International Lawyers Network is an association of 91 high-quality, full-service law firms with over 5,000 lawyers worldwide. The Network provides clients with easily accessible legal services in 67 countries on six continents. Learn More
Who is ready for September to start next week? This girl sure is! We’ve got our European Regional Meeting in Glasgow coming up in less than two weeks, and I’m looking forward to seeing all of our delegates, some of whom may be in kilts (one can hope).
But first, we have two roundups to go!
My mom hates the word “sucks,” but I’m using it in my title for effect – “what, Lindsay thinks networking sucks?”
Sure, sometimes. And I’m sure everyone else does too. Who doesn’t get fed up with all of the things we’re “supposed” to be doing every once in a while?
“Content marketing” is a huge and meaty topic, and it’s one that there are many, many facets to. We could talk about it for years (and I’ve already spent lots of Two for Tuesdays’ posts dissecting various aspects of it).
Today, I’d like to get a little bit back to basics, and look at three questions you probably have about content marketing, based on things I’ve wondered myself, things I’ve been asked, and conversations I’ve had with other legal marketers. Definitely add to the conversation on this one with additional questions you may have in the comments!
Somehow, not only are we at the end of the week, but we’re also almost at the end of August. Are you ready to start September off with a bang? From everyone I’ve been talking with, it’s actually been quite a busy summer (unusually busy), so that may have you feeling a bit behind the eight ball. Maybe take some time this weekend to get ready for all of the work, networking, and business development to come this fall! But first, read through these latest top posts from ILNToday!
Today’s Rainmaking Recommendation from rainmaking trainer and coach, Jaimie Field, may be one of my all time favorites, since it addresses many of the complaints I hear time and time again about networking. If you think networking isn’t working for you, and these first few sentences sound familiar, read on!
“I go to networking events all of the time and I have never gotten a client from it.”
“I gave them my business card and they never called.”
“I don’t have time to network.”
If you’re a writer, you need them. But they can often be the bane of our existence. Especially in the legal industry, where we’re trying to balance the technical aspects of legal writing with attention-grabbing catchphrases that can sound a bit trite and silly.
And you want to do all of that in 120 characters or less, so that you can easily share that, plus a link to your content, on all social sites.
Fogler, Rubinoff LLP is a full service law firm with offices in Toronto, Ontario Canada and Ottawa, Canada. They provide high quality legal services and advice to both established and emerging businesses and to individuals. Established in 1982 by the merger of the law firms of Siegal, Fogler and Rubinoff & Rubinoff, Fogler, Rubinoff LLP traces its roots to 1935 and 1928 respectively. Their long-standing history and reputation is the foundation for their current team, which now includes 112 lawyers strong and a support network of 128 legal and administrative support staff. They are now one of the 20 largest law firms in Toronto, but pride themselves on their entrepreneurial spirit and mid-size firm attitude. They are consistently named one of the Top 10 Ontario Regional Law Firms by Canadian Lawyer Magazine. They are also included in Best Lawyers Canada.
We’re looking at another very international roundup this week, with content from across the globe! So before you head out for another summer weekend, take a look at the top posts from this week on ILNToday:
Recently, we discussed two ways that you could become the MacGyver of content marketing – using great visuals and writing excellent content. I want to continue breaking down Neil Patel’s article this week, to discuss two more ways to “MacGyver” your content – in case you’re still wondering what I mean by that, I’ll reference the Urban Dictionary’s definition: