Author Archives: Lindsay Griffiths

Two Ways to Become the MacGyver of Content Marketing

twofortueIt’s time for another Two for Tuesdays, and I’ve just read an EXCELLENT article from Neil Patel over at the Content Marketing Institute. It’s quite a meaty one, so we’re going to dissect it a little bit over the next couple of weeks so that you, too, can become a MacGyver of content marketing (and really, who doesn’t want that?).

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Week of July 20, 2015 on ILNToday – A Roundup!

roundupWe’ve got some really interesting posts for you in this week’s roundup, covering everything from intellectual property to labor law to the 2016 Olympics! So before you head out for the weekend, make sure to take a look through this week’s roundup from ILNToday!

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Legal Marketing Goes Global – A Panel Recap

eDLHCtzRR0yfFtU0BQar_sylwiabartyzel_themapToday, I had the pleasure of attending (via Skype along with the LMA NJ City Group) the Metro New York’s presentation of “Legal Marketing Goes Global: Maximizing International Success for your Firm.” The session was a panel discussion (with questions from the audience throughout) that featured moderator Bob Robertson, the Director of Strategic Business Development at Cadwalader, Wickersham & Taft, LLP, and panelists, Howard Kravitz, the US Marketing Leader for PwC and Joanne Southern, the Chief Marketing Officer for Proskauer.

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The Two Biggest Content Marketing Blunders Lawyers Make

twofortueNobody handles content marketing perfectly.

It’s not an exact science, and for the most part, it’s an ever-adapting process that we are constantly refining based on our current goals and audience needs.

But there are a couple of areas where lawyers and law firms go astray with content marketing, and that’s what we’re going to talk about in today’s Two for Tuesdays post. 

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Week of July 13, 2015 on ILNToday – A Roundup!

roundupIt may be summer, but that hasn’t slowed down the number or quality of the articles coming out of our members – they’re certainly not taking a holiday break from substantive content!

So before you head out for the weekend, take a gander through our top posts from ILNToday for this week!

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Rainmaking Recommendation from Jaimie Field: Put the Phone Away

In today’s post, rainmaking expert and trainer, Jaimie Field talks about something that I suspect we’re all guilty of (I know I am!). And before we start to make excuses, let’s remember that the thing she’s talking about is actually interfering with our ability to form and nurture relationships…which in a business context, interferes with our ability to develop business!

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A few weeks ago, I was meeting with a few members of an executive committee of a law firm about doing Rainmaking Training for their partners and associates.  During the meeting, two of the lawyers were busy looking at their phones.  Whether they were reading emails, on social media or surfing the internet, I am not sure, but the one thing I did know is that I felt slighted.
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Firm of the Month – Anad & Noraini, Malaysia!

We’re delighted to announce that our firm of the month for July/August is Anad & Noraini, Malaysia!

July/August 2015

ILN Firm of the Month – Anad & Noraini – Malaysia!

The ILN is proud to announce our latest firm of the month, Anad & Noraini – Malaysia!

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Two for Tuesdays: Tips for Promoting Your Content in Social Media

twofortueThis afternoon, I read an article on content marketing that really got me thinking. The most important part was this:

[I]f the primary goal of your content is better SEO, then you’re an SEO practitioner, not a content marketer. If the primary goal of your content is to have something to put in your email newsletter, then you’re an email marketer, not a content marketer. And if the primary goal of your content is to attract more social media traffic, then you’re a social media marketer, not a content marketer.”

Of course, content marketers should still care about SEO, email, and social. But if you’re a content marketer, your content goals come first and everything else follows. The clue is in the name.”

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Week of June 30, 2015 on ILNToday – A Roundup!

If you’re looking at your calendar and thinking, “wait, today isn’t Friday!” you’re correct – it’s Thursday. But tomorrow is a holiday here in the States to observe the Fourth of July, which falls on a Saturday this year. So I’m bringing you the round up a day early. Aren’t you lucky?

Let’s take a look at the top posts from this week on ILNToday:

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Rainmaking Recommendation from Jaimie Field: Halfway There or Halfway Gone? (And an Offer)

It’s hard to believe that it’s already July 1st, but here we are! And that means it’s not only time for a rainmaking recommendation from expert Jaimie Field, but also that she’s talking about being halfway through 2015.

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Look at the calendar!  Are you as shocked as I that half a year is already in the history books?
Today officially begins the last six months of the year.  To be brutally honest, particularly with myself, I haven’t accomplished all of the goals I have set out to achieve up to this point this year.  I re-read my Rainmaking and Goal plan last night and realized that some of the items on it have fallen into the black hole that is normal life.  Some of these include personal goals (like to work out on a consistent basis), and
some include my business goals.
 
The good news:  There is still 6 months left to revise your goals and achieve the objectives you would like to complete.
 
The bad news:  If you haven’t written a goal plan for yourself and start taking action on the strategies you set for yourself, you are going to wind up at the end of December exactly where you are right now. Think about that for a moment.  You have the opportunity, right this second, to start moving in the direction you want to go.  Are you going to take the time to design your practice (and your life) or are you going to let the day-to-day craziness propel you in a different direction?
As Jim Rohn once said:
If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what
they have planned for you? Not much.”
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The Offer:
If you have never had a Rainmaking Planning Session with me, here is your opportunity.  I have 25 appointments available in July and August that I am offering free of charge.  During this complimentary 45 minute session, there are three things I promise:
  • You will learn how to write an easy, effective and ethical Rainmaking Plan,
  • You will get at least one Rainmaking Tactic you can use immediately (usually more), and
  • Absolutely no sales pitch at all.
The Terms and Conditions (You know, the boring legal stuff we always include as attorneys):
  • It is only open to the first 25 Attorneys who respond to this offer by sending an email to info@marketingfield.com and who are licensed to practice law in the United States of America.
  • You must have not received a training session in the past.
  • The training session must occur between July 1, 2015 and August 31, 2015 and will be conducted by telephone.  A mutual time will be determined by email.
  • You must be truly want to become a better Rainmaker and are willing to do the work – I cannot do it for you.  (However, I can coach you on how to create relationships, find the places to meet new clients, and obtain new business.)
  • This offer ends after the first 25 Attorneys who reply or on Monday August 31, 2015 at 5:00PM EDT whichever comes first.
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