Author Archives: Lindsay Griffiths

Instagram: How Lawyers Can Use it & Get Noticed

iSGu85T8TXS9zXJ20iBU__MG_9585With Instagram finally announcing yesterday that they’re offering multi-account support (yay!) from within the app, it’s an appropriate time to talk about some marketing strategies for how to get noticed for using Instagram professionally. 

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Superbowl Commercials – The Best of 2016

Picture, if you will, the Staples commercials that aired a few years ago, with the parents sailing through the aisles as they got ready for their kids to go back to school as “It’s the most wonderful time of the year” played jubilantly in the background. For me, that’s what Superbowl commercials are like.

While football is all right (these days, I’d much prefer to watch the Six Nations, where it seems that the men are men), to me, the Superbowl is really about the ads. If a company is going to spend up to $5 million for 30 seconds of ad time (yes, you read that right), then they should really be bringing their A game to the ad game.

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Week of February 1, 2016 on ILNToday – A Roundup!

roundupHappy Friday from a very snowy south Jersey, where I am one happy camper. Other grouchy people may not like winter, but I love the snow, which we’ve seen very little of this year (minus our big blizzard, of course), so I’m quite pleased to see some of the fluffy stuff again before I’m sure it will warm up and melt once more. And I say that despite being solely responsible for the shoveling around here.

This weekend is, of course, also about the Superbowl, or for those of us without a team in the fight, the Superbowl commercials. You know what that means – next week starts my annual recap of the good, the bad and the ugly of this year’s crop of commercials, and just as with every other year, I haven’t cheated and watched any sneak peeks. So I can’t wait for the new ad debuts! (I know, I’m a terribly nerdy legal marketer, and I heartily embrace that)

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Rainmaking Recommendation from Jaimie Field: Small Steps Add Up

I’m a big fan of doing things in increments, so I love the advice in today’s Rainmaking Recommendation from expert Jaimie Field. Even better, there’s a surprise just for Zen readers at the end of this post, so make sure to read all the way through for a bonus!

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An Uncomfortable Conversation About Content Marketing

iStock_000003908491_LargeThere are some days when I struggle with writing another post about content marketing – while it’s still a topic of great importance, especially in the legal industry, it can feel overdone. I don’t want to keep repeating what I’ve said before (though there’s a lot of value in repetition in content marketing, because you have new people in your audience, or people suddenly reading your words with fresh eyes). I also don’t want to come off as a clickbait lecturer – “do these 5 things and you’ll be the best content marketer there ever was!” Uh, no.

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Week of January 25, 2016 on ILNToday – A Roundup!

roundupAnd just like that, we’re at the end of January!  How did everyone do with their LinkedIn Challenge? As a result of my efforts, I reached out to 34 people who are not regular contacts of mine on LinkedIn, and ended up having conversations with seven of them. One of those led to my introducing that contact to two of the lawyers in my Network who may be good referral sources for him, and another may be an opportunity for me to showcase a blog post for the connection on our website. It’s become such a regular habit now that although I don’t think I’ll be as committed to it on a regular basis, I can see myself using anniversaries, birthdays and new jobs as an opportunity to reach out by email to connect, rather than simply “liking” someone’s updates from now on – just a little bit of extra effort has provided a much richer experience on LinkedIn!

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Networking Matters For A Long-Term Legal Career

EOZpjI3oSqKPNnF2S4Tp_UntitledOne of the things we like to talk about here at Zen is networking, so today, I’m bringing in guest blogger, Thom Singer, to offer you some words of advice while I’m off doing some networking of my own (as well as learning) at this month’s Legal Marketing Association NJ lunch!

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If you make networking a second tier priority, you will have second tier results.

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Three Ways to Motivate Lawyers to Content Marketing Success

photo-1429051883746-afd9d56fbdafBefore we jump into our regularly scheduled post, I wanted to mention that the Legal Marketing Association has put together several of the sessions from the Bay Area Chapter’s Legal Tech Conference, which are available as a webinar series – members can download them for free, and non-members get them at a rate which is really a bargain, considering the depth of content offered. One of the sessions is the panel I participated on with Adrian Lurssen of JD Supra and Laura Toledo of Nilan Johnson & Lewis, but as an independent attendee for the other sessions, I can say that the content was really smart and thoughtful, and would be well worth the time and cost invested! So I share the link with you in the event that you’d like to take a look at it – descriptions of the sessions offered with this bundle are included.

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Week of January 18, 2016 on ILNToday – A Roundup!

roundupAs we on the east coast batten down the hatches for winter storm Jonas, it’s time for another roundup! Don’t forget to check in about how you’re doing with your LinkedIn challenge as well – are you reaching out to your connections? This week, I managed to make a new connection from someone who had looked at my profile, and I realized that I could help him by introducing him to two of my lawyers who share a practice area specialty with him – potential referral sources for everyone! So while it’s been taking some discipline to stick with reaching out to three connections a day, it’s proving to be worthwhile in deepening my LinkedIn experience. 

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Rainmaking Recommendation from Jaimie Field: The Top 5 Excuses for Not Becoming a Rainmaker

I’m a big fan of today’s post from rainmaking expert and coach, Jaimie Field, who talks about the disease of “excusitis” – are any of the reasons she cites below holding you back from becoming a rainmaker?

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A deadly disease is plaguing your legal practice.  It’s called “Excusitis”.

Excusitis occurs when you come up with the various reasons why you cannot do something.  Here’s the rub – no matter what excuse you may have, someone has already debunked it. 

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