October 21, 2014
The more I see of Taylor Swift, the more of a marketing genius I realize she is. And not just because I can’t get “Shake it Off” out of my head this week. There are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.
Before you start asking what Tay-tay and her music have to do with the law, first, ask yourself what it would feel like to have your clients feel the same way about you as Taylor’s fans feel about her? What if your clients trusted you so implicitly that they never took their business to anyone else? What if they called you first before making a business decision, because you’re their trusted adviser? What if your clients lined up every time you wrote or spoke, because they knew what you had to say was that valuable?
October 17, 2014
It’s a beautiful fall day here in the northeast, and since it’s Friday, you know what that means – time for a roundup! It’s been a big week of content here, so you’re getting a top 7 this week!
October 16, 2014
As we seem to get busier and busier these days, this post from rainmaking expert Jaimie Field rings especially true. What are your time pickpockets?
Way too many times have I heard the sentence, “I don’t have enough time for rainmaking and marketing activities” (Rainmaking Recommendation #62).
I have proven through mathematics this isn’t true (Rainmaking Recommendation #91), I have told you that you don’t need to spend inordinate amounts of time on rainmaking activities to make a difference to your book of business (Rainmaking Recommendation #5), I have even told you to plan your time (Rainmaking Recommendation #92).
ILN Today Post
October 15, 2014
Leadco Legal Counsel (Leadco) is a Hanoi-based law firm established in 1992. It was one of the first domestic law firms to be founded after the implementation of the Doi Moi (renovation) economic reform policies of 1986. Today, Leadco is known as a full-service business law firm providing a wide variety of legal services for both individuals and organizations in Vietnam and abroad.
In Vietnam, Leadco ranks among the top domestic law firms with a long standing tradition and commitment to excellence. Leadco is the first choice for many leading companies, foreign law firms and organizations doing business in Vietnam. More…
October 14, 2014
As I mentioned last week, I had the good fortune to attend the LMA’s 2014 Leadership Conference, which was a whirlwind of sessions and networking. I was able to meet some great people, and really get down to brass tacks for planning for next year (LOTS of exciting things to come!).
But in among the planning and networking, we also had a couple of leadership sessions, which were incredibly valuable. I took away some great information, that I hope to be able to incorporate both in my work with the LMA as well as with my clients (ILN Specialty Groups, I’m looking at you).
October 10, 2014
I’m back from our LMA leadership conference, and still mulling over what I’ve learned – I hope to share more of that next week! We also are very excited to be welcoming a new member firm in Brazil this week – KLA – Koury Lopes Advogados!
But in the meantime, here are this week’s top posts – enjoy!
October 8, 2014
The truth is, I’m a BIG fan of Starbucks, so I’m predisposed to love this commercial. But I think there’s a very important message that we at law firms can learn from this ad, and communicate through our own marketing (without even needing a commercial of our own).
Watch the spot, and see if you can guess what I mean:
October 7, 2014
As this publishes, I will be on a plane heading for the Windy City: Chicago. As part of my involvement with the Legal Marketing Association, I’m fortunate to be able to meet with some of the leadership of the organization this week for a leadership conference, since I’ll be joining the LMA’s Technology Committee as Co-Chair for 2015!
That got me thinking about professional development this morning – something that’s important for all of us, but something we can easily forget or push to the background in our busy day-to-day lives. I mean, who has time to add one more thing, right?
October 6, 2014
For our latest installment, we spoke with a general counsel who works closely with outside counsel. We wanted to know,
What is your preference for how a lawyer tries to learn more about you and your business?”
She told us that