Author Archives: Lindsay Griffiths

Week of March 23, 2015 on ILNToday – A Roundup

It’s rather hard to believe that we’re already at the end of March – and you know what that means? It’s the end of the first quarter of the year, and so time to review where we stand with our plans for the year!

What have you accomplished so far? What’s worked well and what hasn’t worked so well? What goals do you want to accomplish in the next quarter, and what processes can you put in place to make sure that those happen? I’ll be reviewing my plans along with the rest of you, so I’m certainly not exempt! We’ve been rocking and rolling over here at the ILN this first quarter, but I plan for 2015 to be a big year, so there is plenty more work to do!

In the meantime though, take a look at this week’s top posts from ILNToday!

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Communicating Conference Attendance Value: Preparation

As we lead up to the Legal Marketing Association‘s Annual Conference, the importance of communicating the value of attending any conference to those back in the office has been in the forefront of my mind. The LMA conference is always packed to the gills with scheduled events, because marketers have to be able to prove to the decision makers that there is value to be gotten from attending.

Even though the ILN has more opportunities for organic networking at our conferences, there is still a burden on our attendees to show their partners that this is not a boondoggle. 

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Two for Tuesdays: Visual Content Marketing

Another Tuesday, another opportunity for us to focus on content marketing! But today, there’s a twist! We’re looking at visual content marketing today.

Now, it may seem like this isn’t something for law firms or lawyers to think about, but I promise you that it is. I was just reading an excellent article over on Business 2 Community on The 10 New Rules of Visual Content Marketing from Paul Bingham, who says: 

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Week of March 16, 2015 on ILNToday – A Roundup

It may be the first day of spring, but the weather says we’re having “conversational snow” today – even I, a lover of the the winter and colder weather, am over this winter and ready for spring (but not summer, let’s be clear on that). So with my daffodils peeking out already, let’s hope the weekend brings more warmth than grey skies!

I am bringing you LOTS of great content from my lawyers this week, including one “grey” related post that I promise you’ll like:

 

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Rainmaking Recommendation from Jaimie Field:Get Over It!

It’s the third Wednesday of the month, so it’s time for another excellent rainmaking recommendation from expert Jaimie Field! Today’s is a great post about “sales” being a dirty word in the legal industry.

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I recently wrote a blog post asking whether every law firm should require their attorneys to become marketers and Rainmakers.  This was based on a new mandate by one of the largest law firms in the United States, Quinn Emmanuel, now requiring their associates to do a ‘marketing project’ in order to become eligible for their bonuses.

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Two for Tuesdays: Content Marketing Tips for 2015 Part 2

Last week, we looked at two of six content marketing tips from Forbes for 2015, and this week, I want to focus on the two others in their article that I found to be of value for the legal industry.

Tip One: Focus on Social

I’m sure it will come as no surprise to regular readers of Zen that I picked up on this tip, and I stand behind it as a valuable one. Social media continues to be a valuable means of engagement, and helping to disseminate content – both yours and others.

In last week’s post, we talked about becoming a content curator – for me, content marketing is about more than sharing what you’ve written or developed; it’s about identifying what’s of value to the audiences you serve and sharing that with them, so that they don’t have to do the work of finding it. 

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Week of March 9, 2015 on ILNToday – A Roundup!

It’s hard to believe that we’re already almost halfway through March, and that means the first quarter of the year is almost finished – how are you doing on your 2015 goals so far?

We’re rocking and rolling on our 2015 plan so far, but there’s a lot more to do! So while I’m off to the next thing, I’ll leave you with this week’s top posts from ILNToday!

 

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Blogging for Enhancing Conferences & Events

Next week, I have the pleasure of joining my fellow co-leaders for the Social Media Special Interest Group for the Legal Marketing Association in presenting a webinar on using social media to ramp up conferences and events. My part of the session will focus on blogging, so I thought I’d offer you a preview of my remarks here! LMA members can attend the webinar by registering here.

You may be surprised to hear that blogging can be a valuable tool for ramping up your conferences and events, but it’s actually quite a valuable one, and one I use often (if you are a regular Zen reader, you’ll be familiar with my recaps).  There are two sides to this, the attendee side, and the organizer side, and I’ll cover both. 

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Two for Tuesdays: Content Marketing Tips for 2015

I’m still facing massive jet lag (for me, it’s roughly 3:30 in the morning at the moment), so today’s Two for Tuesdays will be brief and to the point (and hopefully make sense!).  We’re still focused on content marketing for our Tuesdays’ posts, and today, I’m piggybacking off an excellent post from Forbes, The Only 6 Content Marketing Tips You Need for 2015.

From the title,  you can tell that Drew Hendricks, the author, looks at six tips – we’ll check back in on a couple more next week, but for today, there are two that I want to examine as they relate to the legal industry. 

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Client Service Excellence: Make Everyone Feel Like a VIP

I’m just back after being away for our 2015 Asia Pacific Regional Meeting in Shanghai, where we had one of the best examples of excellent client service that I’ve seen in a long time – which provides a superb learning opportunity for all of us in professional services. Our Asia Pacific conference is typically our smallest meeting, with around 20 attendees, and as such, we don’t make up a significant part of a hotel’s business in the same way that we do for our other conferences.

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